Failure Case Study: Spam Snacks 2017 - Examine the Details and Reasons Behind the Failure of Spam's Snack Line Extension - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Failure Case Study: Spam Snacks" report to their offering.

Failure Case Study: Spam Snacks examines the details of and reasons behind the failure of Spam's snack line extension. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace.

Recognizing growth in both on-the-go consumers and the dried meat snack category, Spam sought to enter the market with the creation of Spam snacks. However, key consumer trends and desires were overlooked, leading to the product's withdrawal after just six months. Consumer and industry trends must be recognized during the product development stage in order for a product to succeed, especially in Spam's case, where several competitors were already established within this category.

Scope

- As the dried meat snacking sector is already established, consumers expect more from manufacturers in terms of differentiation and relevancy to current trends in the marketplace.

- Premiumization could have elevated the perceived value of the product to consumers who are overfamiliar with traditional protein sources.

- Relying on loyal consumers to accept new product launches is dangerous. Instead, Spam should have attracted new, adventurous consumer segments while retaining loyal fans.

Key Topics Covered:

1. About ForeSights

2. TrendSights review

3. What?

4. Why?

5. Take-out

6. Appendix

Companies Mentioned

- Spam

- Hormel Foods Corporation

- Krave

- Epic

- Tanka

For more information about this report visit http://www.researchandmarkets.com/research/m2mp2h/failure_case

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Snacks and Confectionery, Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Snacks and Confectionery, Branding