Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products" report to their offering.

"Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products" explores cross-category innovation trends and opportunities within personal hygiene, oral hygiene, household care, and pet products.

The lines are blurring between categories as consumers seek to experiment with novel products while also aligning offerings with their lifestyles. Opportunities therefore exist to take inspiration from across FMCG and beyond to meet these needs and create unique or disruptive innovations in doing so.

Scope

- Food and beverages, beauty, and technology are the top three sectors that are heavily influencing cross-category innovation within hygiene, household, and pet products.

- Desire to experiment among consumers is a key driver for cross-category innovation in these product groups, with consumers most frequently experimenting within personal hygiene and oral hygiene.

- 25-34 year olds are most likely to find personal care products inspired by food and drink flavors appealing.

Key Topics Covered:

1. Introduction

2. Consumer insight

3. Cross category innovation inspirations

4. What next?

5. Appendix

Companies Mentioned

- Listerine

- Splat

- Estee Lauder

- Body Shop

- Skinfood

- Tatcha

- Byredo

- Clorox

- Vernel

- Febreze

- Lily's Kitchen

- The Honest Kitchen

- Purina

- Whiskas

For more information about this report visit http://www.researchandmarkets.com/research/wqmlxp/crosscategory

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Household Cleaners, Pet Care and Services

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Household Cleaners, Pet Care and Services