TrendSights Analysis Report: Blurring Gender Boundaries - How Changing Gender Roles are Being Reflected in Consumer Product Choices - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "TrendSights Analysis: Blurring Gender Boundaries" report to their offering.

"TrendSights Analysis: Blurring Gender Boundaries" looks at how changing gender roles are being reflected in consumer product choices, with shoppers becoming less inclined to buy products seen as "appropriate" for their gender.

The Blurring Gender Boundaries trend addresses the new concepts that are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands are investing in products that are challenging the standard consumption patterns of both genders.

Scope

- Gender conventions no longer define identity and social roles for a significant segment of consumers.

- Consumers now feel more liberal about experimenting with products traditionally used by the other gender.

- Diversity in brand offerings is a catalyst that disrupts gender specificity.

Reasons to buy

- Understand which audiences and consumption occasions are most affected by the Blurring Gender Boundaries trend.

- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

- See the actions that major brands are taking to target the best Blurring Gender Boundaries opportunities.

Key Topics Covered:

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Companies Mentioned

- Absolut Vodka

- Calvin Klein

- Hero Clean

- Powerful Men

- Johnnie Walker

- Dawn

- Febreze

- Viking

- Heaven Hill Distilleries

- Redd's

- Mac Cosmetics

- Theophile Berthon

- Sephora Cosmetics

For more information about this report visit http://www.researchandmarkets.com/research/kmxbhd/trendsights

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding