DALLAS--(BUSINESS WIRE)--After nearly a decade of working together at Moroch Partners, award-winning creative directors David Soames and Dustin Taylor, along with lead account director Matt Sitser, today announced the launch of The Shop, a creative-first advertising agency based in Dallas (www.theshopagency.com). Soames and Taylor will serve as managing partners and creative directors, and Sitser will be managing partner and lead account director.
The Shop offers a wide array of services to its client partners, including but not limited to traditional advertising (broadcast, print and outdoor), digital & social, website development, experiential, and media planning and buying. The Dallas-based agency is located in Deep Ellum at 2919 Commerce Street, Suite 547.
“We created The Shop out of our shared passion for turning our clients into brands people are talking about – brands that have a story to tell and fully recognize the value of their long-term identity,” said Sitser. “Our agency aims to do groundbreaking work, while helping our clients achieve their tangible business goals.”
The agency's largest client is Tiff's Treats, a baked-to-order cookie delivery company headquartered in Austin, Texas, and one of the hottest growing brands nationwide. Tiff's Treats has hired The Shop as its agency of record (AOR), following no formal review. The Shop is handling Tiff's Treats' traditional advertising, digital and social media.
“We've long admired Dustin and David's award-winning work for McDonald's,” said Leon Chen, co-founder of Tiff's Treats. “The team at The Shop is unwavering in its commitment to bold, brave ideas and impactful creative. We are excited to partner with them as we continue to build and grow the Tiff's Treats brand nationwide.”
The Shop is also working with brands from a wide variety of categories, including Boomerang's, Dallas Gold & Silver Exchange, FLEk and ParkDIA.
“Our mission is simple. We want to make great things with great people – and we do it with fresh thinking, meticulous craft and tireless persistence,” said Soames. “Tiff's Treats is such a great brand and we're looking forward to creating highly impactful creative to elevate this beloved company.”
About The Shop's Team:
Matt Sitser brings the best of both client service worlds to The Shop. Having worked on the client side for First Choice Power, he's also worked agency-side most recently for Moroch Partners. In nearly a decade at Moroch, Sitser worked on accounts like Dickies Workwear, Western Union, Fiora (Oasis Brands), Sky Zone, Wilsonart, Nasher Sculpture Center and DFW International Airport.
David Soames brings solid agency experience to The Shop. He's had creative stints at boutique agencies in New York and Dallas, including Toy and jimbobdallas. At jimbobdallas, he worked directly with award-winning creative veterans, Jim Ferguson and Bob Shallcross on brands including Healthy Choice, Marie Callender's and The Dallas Cowboys. Most recently, Soames was creative director at Moroch Partners on the McDonald's account. He's worked on standard-setting brands including Coca-Cola, Habitat for Humanity, Disney, Extended Stay, OfficeMax, Toyota and Partnership for a Drug-Free America.
Dustin Taylor brings extensive agency experience to The Shop. Taylor has worked for global agencies such as Publicis and FCB Global, on brands including Terminix, Nestlé Juicy Juice, PowerBar, Sunkist and Kikkoman. Most recently, at independent agency Moroch Partners, he was creative director on the McDonald's account. Together with Soames, their work has garnered more than 100 international and domestic awards.
About The Shop
The Shop is a creative-first advertising agency based in Dallas. The Shop offers an array of services to its client partners, including but not limited to broadcast, print, outdoor, digital & social, website development, experiential, and media planning and buying. Clients include Tiff's Treats, Boomerang's, Dallas Gold & Silver Exchange, ParkDIA and FLEk. For more information, please visit http://www.theshopagency.com.