PARIS--(BUSINESS WIRE)--The Employee Advocacy (EA) Score, a unique ranking that allows companies to measure employee advocacy by gauging the critical relationship between employee engagement and a brand’s online visibility, has revealed the EA scores for the top 100 Fortune and FTSE companies, as well as those listed on the EuroNext index. Social media, employee advocacy and engagement have emerged as some of the most pertinent and hotly debated topics within the corporate sphere recently, making the EA Score an invaluable and timely contribution that enables companies to leverage the potential impact of human interactions on strategic business objectives.
The EA score website (www.advocacyscore.com) launched today, also provides the opportunity to companies not included on the current listing, to find out their EA Score and gain valuable insights into employee engagement. Created by Sociabble, the industry’s leading employee advocacy platform, the EA Score uses a combination of employee metrics and social listening tools to determine a score between 0 and 100. The higher a company’s employee engagement or advocacy level, the higher their EA Score. Watch our video here: https://brain.so/uki1k
The EA Score is based on figures relating to numerous aspects of companies’ public information and social network data, which is used to determine how powerful their employees are as advocates. The score includes data concerning employees’ activity on Twitter and LinkedIn, and their level of engagement with the company on these networks in the form of mentions and identified industry keywords. An EA Score is then calculated by adding this information to a custom algorithm. The comparative EA Score table is available on the website, while a more detailed discussion providing invaluable insights into the particularities of certain industry sectors and context to the communication decisions certain companies have had to employ due to their nature and structure, is available for free download.
A Go-To Content Resource
The EA Score website has been designed to be an invaluable go-to
resource on employee engagement, advocacy and digital transformation,
providing visitors with pertinent publications and case studies on these
topics, as well as a dynamic social wall which aggregates content from
around the web. Download the full report on our website.
Sociabble delivers top of the line enterprise social media solutions for companies’ employee advocacy programs. Launched in 2014 by a team of experienced entrepreneurs in digital asset management technology, social media and content marketing, Sociabble is currently used in over 60 countries, and has acquired some of the world’s most prestigious clients, including Microsoft, BNP Paribas, L’Oréal and PWC. Headquartered in Paris, the company has operations in New York City, London and Mumbai.