DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "A Handbook for Medical Liaisons Performance Reviews: Modeling Suitable Metrics of a Shifting Role" report to their offering.
This study is meant to rethink how the Medical Advisor - Medical Science Liaison (MSL) role is evaluated. It presents findings and assessment of current practice from feedback from 37 executives across 26 organizations from 11 countries. The analysis provides executives with the key performance indicators and metrics, models of MSL performance assessments based on products' lifecycles, as well as a consensus model.
Upper Level Management, MSL Managers and MSLs have struggled with establishing appropriate practices to evaluate a MSL's work. We find the issue mainly lies in the nature of the MSL function, a function that evolves with a product, from early phases to maturity. Whereas the set of activities of a MSL stays fairly the same throughout, they are applied to various degrees based on where the supported products are in their lifecycle.
So then, how best should the evaluation of the MSL role be handled? Should it follow one single path, with similar focus across time or should the evaluation follow distinct criteria based on what needs to be done in each phase of the product lifecycle? These are questions that the majority of MSL Managers face year after year, with no real answers.
While we believe there should be somewhat of an overhaul to the traditional model, we conducted this study to identify most common trends and perceptions amongst medical affairs executives surveyed through the research. And in the process, provide a performance assessment model that encompasses all findings.
Key Topics Covered:
2. Respondents' Profiles
- Working Environments
- Profiled Companies
3. The Medical Liaison Function Landscape
- Status of Team Deployment
- Future Expectations
4. Typical Key Metrics
- Typical Activities - Pre-launch
- Typical Activities - Post-launch
- MSLs' Involvement in Product Lifecycle
- KOL Interactions Focus
- Number of Thought Leader Relationships
- Frequency of Interactions
- Length of In-Person Visits
5. Performance Reviews
- Common Pitfalls
- Frequency of Reviews
- Reviewing Performance Reviews
- The One-Phase Approach
- The Two-Phase Approach
- The Three-Phase Approach
- The Four-Phase Approach
- Assessment of Selected Evaluation Criteria
- Factors Influencing KOL Relationships
- A Consensus Roadmap for MSL Performance Reviews
For more information about this report visit http://www.researchandmarkets.com/research/ghhdpt/a_handbook_for