READING, England--(BUSINESS WIRE)--Ecrebo, the point of sale marketing specialist, whose clients include some of the UK’s largest retailers including M&S and Waitrose, today announced that it has appointed David Buckingham as CEO. Buckingham, who joins Ecrebo from Aimia Shopper Insights in New York, brings over 25 years’ experience in the retail and CPG insights and analytics space. He will be instrumental in accelerating Ecrebo’s growth, both within the UK and internationally.
In February 2017, Ecrebo announced a £12 million investment from Sir Keith Mills, founder of Air Miles, and Joseph Schull, the former Head of Europe for international private equity firm Warburg Pincus, which will support product and technology development. Both Sir Keith Mills and Joseph Schull have been appointed to the board of directors at Ecrebo.
Buckingham joins the executive team and following his appointment, Ecrebo has restructured its senior management team with Dr Hassan Hajji taking on the role of Chief Product Officer, and David Vernon, co-founder, becoming Chief Customer Officer. Hajji will focus on developing Ecrebo’s point of sale marketing platform, drive innovation and oversee the company’s product strategy. Vernon will continue to strengthen customer relationships and build on the company’s culture of customer success and commitment to service.
“After four years in the USA, the opportunity to lead Ecrebo, with its unique technological capability, proven platform and impressive client base, was too hard to resist. It truly feels like the opportunity that I've been building up to my whole career,” said Buckingham. “I’ve had the chance to meet with the investors, the senior management and the rest of the team, all of whom are equally passionate and committed to Ecrebo’s long-term future. With the experience and knowledge I have of this space, combined with the recent investment, I’m looking forward to helping to build on the success that the team has already achieved.”
“We couldn’t have asked for a better qualified individual to join Ecrebo as CEO during the next phase of our growth,” said Hajji. “David is hugely experienced and brings with him international industry experience gained from some of the largest retail insights and analytics providers. He will play a critical role in helping us achieve our ambitious growth targets and we look forward to welcoming him to the team.”
Prior to joining Ecrebo, Buckingham held senior positions both in the US and Northern Europe, including roles at Kantar Retail, IRI, Loyalty Management Group and i2c.
Ecrebo is a point of sale marketing specialist that enables retailers to deliver targeted offers to customers at the till alongside their receipt or digital receipt. With over 90% of transactions occurring in-store, Ecrebo’s POS-based technology opens up a marketing channel with unparalleled reach and precision: it enables retailers to deliver targeted marketing communication, specifically tailored to their customers. In turn, customers benefit from getting relevant offers and incentives delivered in a convenient and non-intrusive way. Ecrebo powers point of sale marketing for leading brands including Waitrose, M&S and PANDORA.