Mobile Services in Sub-Saharan Africa: Trends and Forecasts 2016-2021 - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Mobile Services in Sub-Saharan Africa: Trends and Forecasts 2016-2021 " report to their offering.

"Demand for mobile content services and operators' bundled offers are driving smartphone take-up and will push the smartphone share of handsets up to 39.8% in 2021."

The convenience of mobile Internet access in Sub-Saharan Africa (SSA) will drive the demand for handset connections, particularly because many users have little or no access to fixed infrastructure.

This report and associated data annex provide:

- commentary and trend analysis to support our 5-year forecast for SSA

- worldwide context, regional analysis and commentary

- forecasting informed by on-the-ground market experts from our Research and Consulting divisions.

Data coverage

Mobile connections

- Handset, mobile broadband, IoT

- Prepaid, contract

- 2G, 3G, 4G

- Smartphone, non-smartphone

Mobile revenue

- Service, retail

- Prepaid, contract

- Handset, mobile broadband, IoT

- Handset voice, messaging, data

Mobile ARPU

- SIMs, handset

- Prepaid, contract

- Handset voice, data

Voice traffic

- Outgoing minutes, MoU

Key Topics Covered:

  1. Executive summary
  2. Worldwide trends
  3. Revenue worldwide will increase in the mobile and fixed segments driven by infrastructure investments in network roll-out
  4. Demand for, and the fast pace of take-up of, mobile in EMAP and SSA will boost penetration to 105% worldwide by 2021
  5. Smartphones will account for 69% of handsets worldwide and take-up will be highest in NA (95%) and WE (93%)
  6. The high level of competition and substitution by OTT services will continue to put downward pressure on ARPU
  7. Regional trends
  8. Total service revenue will reach USD51.1 billion in 2021, driven by growth opportunities in mobile handset data
  9. Connections will increase in most countries, driven by improved coverage and competition -but growth will slow down
  10. 2G will remain the predominant technology in SSA, while 4G will account for only 7.3% of mobile connections in 2021
  11. Geographical coverage: We model eleven telecoms markets, which will account for 65.8% of SSA's overall telecoms service revenue in 2021
  12. South Africa will have the highest mobile 4G, and smartphone share of handsets by 2021 -at 21.9% and 55.9% respectively
  13. Spending on non-voice services will help to slow down ARPU decline in most countries to a -2.1% CAGR through 2021
  14. Penetration will increase, driven by the high level of demand for, and increasing affordability of, services
  15. Country-level trends
  16. Ghana: Increasing numbers of smartphones and the availability of 3G services from all six operators will help drive data demand
  17. Kenya: Strong demand for mobile services and the success of mobile financial services will encourage continued growth
  18. Nigeria: Demand for mobile handset data services is set to grow quickly, offsetting declining voice and messaging revenue
  19. South Africa: Competition and MTR cuts will affect revenue growth, while LTE take-up will benefit from new spectrum
  20. Forecast methodology and assumptions
  21. We have a disciplined process of forecasting; our on-the-ground analysts and consultants collaborate closely to assess market dynamics
  22. We use a vast variety of primary and secondary research for data collection
  23. A robust and comparable set of historical data is the starting point for our forecasts; this involves three main activities

For more information about this report visit http://www.researchandmarkets.com/research/rn3jr4/mobile_services

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Mobile Networks

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Mobile Networks