NAERUM, Denmark--(BUSINESS WIRE)--With an estimated 360 million people living with disabling hearing loss, hearing care is a public health issue that deserves priority status. To mark the 2017 World Hearing Day on March 3rd, the Ida Institute is launching a social media campaign designed to raise awareness of hearing loss. The campaign is based on three short videos linking to a webpage where people can test their hearing in just two minutes using a validated online hearing test.
World Hearing Day is an annual advocacy event, celebrated every year by the World Health Organization. The theme for this year’s World Hearing Day - ‘Action for hearing loss – make a sound investment’ – is a reminder of the impact that hearing loss can have on the individual and on society as a whole.
“World Hearing Day is an important occasion to remember the fact that hearing health is about more than just how well a person can hear. Hearing loss can affect a person’s physical and mental health, the ability to earn and provide for themselves, as well as their social involvement. Our campaign is a call for people to take action on their hearing loss and motivate them to seek help,” says Lise Lotte Bundesen, Managing Director of the Ida Institute.
Read more about the campaign here http://idainstitute.com/public_awareness/world_hearing_day/.
Follow the campaign on social media or share if you know someone who needs to get their hearing tested:
Read more about the World Hearing Day at www.who.int/pbd/deafness/world-hearing-day/en/.
About the Ida Institute
Ida Institute is an independent, non-profit organization located in Denmark. The institute aims to positively impact people with hearing loss and hearing care professionals around the world by making person-centered care the core of hearing care practice. The institute offers a wide range of counseling and patient engagement tools, which are available free of charge from the institute’s website. Read more at www.idainstitute.com.