SEATTLE--(BUSINESS WIRE)--The Global Lead, an environmental, wildlife conservancy and human rights-focused channel founded by Brigitte Perreault, will launch and build its new home on the TheMaven Network, a coalition of world-class journalists, global causes and foundations and professional group leaders.
The Global Lead is a brand expansion of her global and digital publication Perreault Magazine.
“We are extremely honored to be a Founding Channel Partner of TheMaven Network and to benefit from their expertise and technology,” said Perreault, founder and editor-in-chief of Perreault Magazine.
“TheMaven’s team shares our vision to inform and empower and our mission is to inspire advocacy, participation, and the opportunity to have an impact on humanity,” she added. “This partnership will help to attract a wider global audience by allowing us to easily and swiftly publish daily digital content and call-to-action for social change in different corners of the world, offering sustainable information about today’s complex issues.”
The Global Lead is set to formally launch later this month.
James Heckman, founder and CEO of TheMaven Network, calls Perreault and her organization “a voice with global reach” on an array of critical issues. “We’re proud to add The Global Lead and their inspirational founder to the growing list of award-winning, professional organizations and journalists.”
“Today’s digital news content has devolved sadly into a confusing array of profiteerism, fear-mongering and amateurism, so our boutique, we believe, definitely serves a need. Ms. Perreault’s class represents everything we hope to empower within our vision and it’s an honor Brigitte was actually the first to join our coalition.”
Perreault is a social entrepreneur, Human Rights Award recipient, environmental activist, and author of “Why Is The Sky Blue?” -- a book that uses science to make the case for prudent environmental stewardship.
Since launching the cause-driven digital publication Perreault Magazine, she has partnered with organizations ranging from the United Nations Foundation to Justice Rapid Response, Rock Against Trafficking to Carlos Santana’s Milagro Foundation. In addition, The Global Lead recently announced a new alliance with Sea Shepherd Global, which will have its own section on The Global Lead Channel.
Issues covered by The Global Lead will include climate and energy, ocean conservancy, at-risk eco-systems, youth leadership, gender equality, human trafficking, corporate responsibility and more. The channel, based out of Los Angeles, will offer a sophisticated video platform and an entirely eco- and cause-driven e-commerce marketplace showcasing products from around the world.
“Our Global Lead Eco-Store is an online marketplace for brands on a mission to build a more sustainable, fulfilling and lasting world. We are committed to using the power of business to help create a better world through both of our platforms,” Perreault said.
TheMaven is an expert-driven, group media network whose state-of-the-art platform serves, by invitation-only, professional, independent channel partners. By providing broader distribution, greater community engagement, and efficient advertising and membership programs, TheMaven enables partners to focus on the key ingredients to their business: creating, informing, sharing, discovering, leading and interacting with the communities and constituencies they serve.
TheMaven Network will launch this quarter in beta as channel partner signings continue to be announced. For more information, visit themaven.net.
Based in Seattle, TheMaven is publicly traded in the OTC Markets Group, under the ticker symbol MVEN.