GLENDALE, Calif.--(BUSINESS WIRE)--Spring is just around the corner and Nestlé is debuting a new SweeTARTS® product alongside special Easter editions of your favorite treats for all to enjoy! Celebrate in eggstravagant style this season with the adorable new bunny-shaped SweeTARTS Soft Bites Bunnies, as well as Easter staples, SweeTARTS Sour Bunny Gummies, SweeTARTS Chicks, Ducks & Bunnies, and tasty SweeTARTS Soft & Chewy Ropes.
“We love everything springtime has to offer,” said Deep Silver, Seasonal Marketing Manager, Nestlé USA Confections & Global Foods. “New beginnings mean new chances to get creative and what better way than with your Easter candy. This season, our new and limited edition offerings from SweeTARTS make the perfect complement for snacking and decorating your baked goods for family get-togethers and Easter egg hunts. And with our gummy products seeing continual growth year over year, our playful Easter themed products are poised to give our consumers what they want, making this Easter the tastiest yet!”
A holiday classic, Easter baskets are a wonderfully simple way to surprise and delight friends and families of all ages. New and limited edition treats to fill your baskets include:
- NEW! SWEETARTS® Soft Bites Bunnies – Featuring a surprisingly soft texture in a charming bunny shape, SweeTARTS® Soft Bites Bunnies offer an assortment of classic flavors in a jelly gummy with a unique melt away smoothness. With no artificial flavors or colors, these sweet on the outside and tart on the inside gummies are perfect for sharing. (MSRP: $2.99/11 oz.)
- SWEETARTS® Sour Bunny Gummies – Bunny-shaped limited-edition SweeTARTS® Sour Bunny Gummies are great for those seeking a tongue-twisting pucker! With no artificial flavors or colors and bursting with a variety of mouthwatering SweeTARTS flavors, these are a no brainer to help fill your Easter baskets. (MSRP: $2.99/11 oz.)
- SWEETARTS® Chicks, Ducks & Bunnies – SweeTARTS® Chicks, Ducks & Bunnies are the ideal companion for stuffing Easter eggs with adorable one-of-a-kind flavor combination! Featuring no artificial flavors, these fun springtime shapes are not only cute, but delicious too! (MSRP: $2.99/12 oz.)
- SWEETARTS® Soft & Chewy Ropes – A fan favorite since its launch in 2015, SweeTARTS® Soft & Chewy Ropes are a dazzling blend of chewy cherry, licorice-style rope with a fruit punch filling. With no artificial colors or flavors, this explosive flavor combination will get everyone hopping with joy. (MSRP: $1.00/3 oz.)
SweeTARTS® is the candy-obsessed brand that believes in making the world anything but bland. With its unmistakable combination of sweet and tart, the brand is constantly innovating in exciting flavors and textures, from the classic hard candy tablets to new fan favorites like SweeTARTS® Soft & Chewy Ropes and SweeTARTS® Mini Chewy. Learn about the brand’s many varieties and get inspired to #FollowYourTART at SweeTARTSCandy.com or Facebook.com/SweeTARTSCandy.
About Nestlé® USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2015 sales of $92 billion. Nestlé is celebrating its 150th anniversary in 2016, and we’re commemorating our legacy by honoring our past and rich history, engaging the present with our customers and consumers and looking forward to the future with our commitment to Creating Shared Value and Nutrition, Health and Wellness. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.