The market study covers the present scenario and growth prospects of the global sanitizer market for 2017-2021. The report also lists food contact surface sanitizers and hand sanitizers as the two major segments of which food contact surface sanitizers segment led the market with close to 58% of the market share in 2016.
According to Amber Chourasia, a lead research analyst at Technavio, “The global sanitizers market is driven by factors such as an increase in hygiene consciousness among individuals and a rise in food safety norms. The market has seen significant growth in recent years in both developed and emerging regions.”
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Technavio analysts highlight the following three market drivers that are contributing to the growth of the global sanitizer market:
- Increase in hygiene consciousness
- Rise in outbreak of diseases
- Greater variety of sanitizers
Increase in hygiene consciousness
According to the CDC, one of the important ways to avoid the transmission of dangerous diseases is to regularly wash hands with soap and water or use a hand sanitizer. Hand sanitizer is recommended when there is a lack of soap and water. It contains at least 60% alcohol or contains a persistent antiseptic, which kills many kinds of bacteria, including antibiotic-resistant bacteria and tuberculosis bacteria. According to research, hand sanitizing is more effective against fighting the common cold than hand washing.
Similarly, it is important to properly clean and sanitize food contact surfaces since they can become contaminated with microorganisms during use, which can be harmful if transferred to food. The younger generation and the people with higher income are becoming more aware and have a positive perception of the benefits provided by sanitizers.
Rise in outbreak of diseases
Food-borne diseases, also known as food-borne illnesses, constitute a common public health problem. There are more than 250 different types of food-borne diseases, which include infections caused by a variety of bacteria, viruses, and parasites. The microbe or toxin enters the body through the gastrointestinal tract and often causes symptoms such as nausea, vomiting, abdominal cramps, and diarrhea. Globally, more than 40% children between five to 10 years of age carry the burden of food-borne diseases. Diarrheal diseases are the most common illnesses resulting from the consumption of contaminated food. Also, there has been an outbreak of diseases such as Swine flu and Ebola in the recent past.
“Thus, the increase in the outbreak of such types of diseases in the past has led to people being more careful toward health and hygiene,” says Amber.
Greater variety of sanitizers
Today, there are various sanitizers available in the market. There are both alcohol-based and alcohol-free hand sanitizers in the market. Alcohol-based hand sanitizer gels claim to wipe out 99.9% of most common germs within 15 seconds. They are powered by 60% grain-based ethanol and a renewable natural resource, which leaves hands feeling clean and refreshed without the strong smell of perfume or alcohol. On the other hand, alcohol-free sanitizers do not dry out hands, since they do not strip away the oils in the skin, thus retaining moisture and becoming popular among nurses. They are also fragrance-free, making them a preferable option for users who do not want the odor of hand sanitizer on their hands.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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