Top 3 Trends Impacting the Global Liquid Detergent Market Through 2021: Technavio

Technavio has published a new report on the global liquid detergent market from 2017-2021. (Photo: Business Wire)

???pagination.previous??? ???pagination.next???

LONDON--()--Technavio’s latest market research report on the global liquid detergent market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

Arushi Thakur, an industry expert from Technavio, specializing in research on cosmetics and toiletry sector says, “The increasing awareness about the advantages of using liquid detergents and steadily rising disposable incomes are leading to high penetration of liquid detergents in households globally. Vendors are experimenting with fragrances, natural ingredients, and other ways to improve the effectiveness of their products.”

Request a sample report: http://www.technavio.com/request-a-sample?report=55619

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

The top three emerging market trends driving the global liquid detergent market according to Technavio consumer and retail research analysts are:

  • Marketing initiatives
  • Introduction of liquid laundry detergent pods
  • Growth in online retail for personal care products

Marketing initiatives

While vendors in the market continue to invest in regular marketing activities, they are also focusing on strategies to attract regional customers. In APAC, vendors are using push marketing strategy by making consumers aware about their products to increase their penetration rates in households. One of the ways they do this is through the distribution of free samples of products to make consumers try their products. For example, Unilever distributes free samples of its Surf liquid detergent sachets to encourage consumers to try their products. The boom in organized retail in key countries in the APAC region has helped vendors in utilizing point-of-sale promotions by having a specific counter and dedicated sales staff to promote their products.

“In developed countries like the US, vendors are using the product-bundling strategy, offering price discounts on the purchase of a bundle of a brand's different product lines of laundry care products, which includes detergent, fabric conditioner, and stain removers,” says Arushi.

Introduction of liquid laundry detergent pods

The introduction of liquid laundry pods by the leading players has had a great impact in the global market. The laundry pod is a one-stop solution, and the benefits offered by the pods are superior to liquid or powder detergents sold in packages; these liquid detergent pods are convenient to use and are compatible with every kind of washing machine. Though there have been some concerns regarding children's exposure to pods in the US, the trend is not likely to decline soon. Manufacturers have already taken protective measures such as changing the product packaging to protect children. Operating detergent pods in the market are from brands such as Tide (P&G), Arm & Hammer (Church & Dwight), and Purex (Henkel).

Growth in online retail for personal care products

E-retailing is the fastest-growing distribution channel in the global liquid detergent market. The revenue generated from online retailing of personal care products is expected to reach USD 3 trillion by 2020. The biggest players in the online retail market for liquid detergents are Amazon, Walgreens, and Target. The growing number of online websites that offer a wide range of liquid detergent products has increased the demand for these products, especially among working parents who seek easy accessibility and convenience. The e-retailing of various products, including liquid detergent, is gaining popularity primarily because of it being a time-saving and cost-effective process of purchasing products.

Browse Related Reports:

Become a Technavio Insights member and access all three of these reports for a fraction of their original cost. As a Technavio Insights member, you will have immediate access to new reports as they’re published in addition to all 6,000+ existing reports covering segments like pet supplies, retail systems, and toys and baby products. This subscription nets you thousands in savings, while staying connected to Technavio’s constant transforming research library, helping you make informed business decisions more efficiently.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at media@technavio.com.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com

Release Summary

Technavio’s latest market research report on the global liquid detergent market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com