PALO ALTO, Calif.--(BUSINESS WIRE)--Sysorex (NASDAQ: SYRX) today announced that it has re-branded the organization to Inpixon. The Company’s common stock will begin trading on The Nasdaq Capital Market (“Nasdaq”) under its new name and the trading symbol “INPX” effective with the market opening on March 1, 2017. The name change signifies a strategic and unified focus on the Company’s indoor positioning and data analytics offerings and professional services expertise for security and business environments.
“Our new name, Inpixon, captures our vision and direction as a technology product company that is leading the charge to harness the power of Indoor Positioning Analytics,” said Nadir Ali, Inpixon Chief Executive Officer. “Under the Inpixon brand, we will continue to deliver in-depth analytics and intelligence that will help the $4 trillion traditional brick-and-mortar market in the U.S. to modernize its businesses by gaining insights into consumer behavior and preferences for the first time, just like websites have been offering for years.”
Inpixon provides rich positional information and web browser-like intelligence for the indoors. Its patented sensor technology finds all accessible cellular, Wi-Fi, and Bluetooth signals from mobile and Internet of Things (IoT) devices and collects them in a lightning fast data mining engine to provide invaluable visibility and business intelligence based on the industry. For instance, with Inpixon, mall owners and retail property managers benefit from rich data on visitor location, time spent, loyalty and customer journey. With a deeper understanding of the who, what, when and where of shoppers, retailers can more easily identify ways to maximize revenue through leasing return, visitor spend, managed operations, commercialization, marketing events, and more.
“Traditionally, shopping malls, airports, hospitals, banks and many other consumer businesses use inadequate metrics collected by archaic systems to measure their marketing effectiveness. This results in spending millions of marketing dollars erroneously. Furthermore, failing to appreciate and respond to consumer sentiments and Generation Z preferences yields the unintended consequence of growing the divide between technology savvy consumers and companies’ ability to meet their expectations,” said Ali.
In addition, Inpixon secures enterprise buildings from the ‘Bring Your Own Device’ or BYOD epidemic. Physical security at the door, closed circuit cameras and password protection policies are increasingly inadequate in preventing data theft and keeping unauthorized devices off the enterprise premises. Inpixon offers an extra dimension of safety with sophisticated sensors that create a security dome that can detect devices in real time, send alerts when a secured zone is breached, and provide continuous protection to uphold companies’ security policies.
The new name is effective immediately and will be implemented across the Company's products and services throughout 2017. As part of its rebrand, Inpixon launched a new corporate website that clearly outlines its products and services, and communicates the Company’s value to customers, along with a refreshed corporate logo to better reflect the Company’s mission.
“The Inpixon brand encapsulates our Indoor Positioning Analytics technologies, integration services, and infrastructure partner relationships,” said Soumya Das, Inpixon Chief Marketing Officer. “Our new logo and tag line speak to indoor locations empowered with sensor technology, capturing data, and highlighting complex customer insights. The ‘X’ represents the convergence of the physical and the digital worlds as we combine real-world locations and wireless devices to create a unique user experience. ‘GPS for the Indoors’ instantly conveys the scale and power of our technology and the depth of value it brings to our customers.”
Inpixon (NASDAQ: INPX) is a leader in Indoor Positioning and Data Analytics. Inpixon sensors are designed to find all accessible cellular, Wi-Fi, and Bluetooth devices anonymously. Paired with a high performance, data analytics platform this technology delivers visibility, security, and business intelligence on any commercial or government premises world-wide. Inpixon’s products, infrastructure solutions, and professional services group help customers take advantage of mobile, big data, analytics, and the Internet of Things (IoT) to uncover the untold stories of the indoors. For the latest insight on Indoor Positioning and Data Analytics, follow Inpixon on LinkedIn and @_Inpixon on Twitter.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Act, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Inpixon and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, the Company’s ability to obtain financing, competition, general economic conditions and other factors that are detailed in the Company’s periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements.