WEST ELM OPENS IN PLANO, TEXAS ON MARCH 2

Supports Nine Texas-based Makers and Artisans as Part of West Elm LOCAL program

BROOKLYN, N.Y.--()--West Elm announced today its new Plano, Texas store, located at 7401 Windrose Avenue, will open at 10 a.m. on Thursday March 2. As the first retailer to open inside the mixed-use Legacy West development, West Elm brings 30 jobs to the neighborhood. Nine Texas-based makers and designers will sell their products in the store’s summer assortment of modern furnishings and décor as part of the LOCAL program, and a design lab offering West Elm Style + Services within the 11,841 sq. ft. space will support customers in their journey to express their personal style at home.

“Opening West Elm Plano gives us the opportunity to further support communities throughout Texas and deepens our commitment to artists and makers in the area,” said West Elm president Jim Brett. “There is a real sense of neighborhood in Plano and we look forward to joining a community known to many as a great place to work and live."

Looking to the vast prairies from which Plano—Spanish for “flat”— got its name, West Elm works to bring nature’s rustic beauty into its newest store. Evoking the early regional sawmills that helped settle this former farming community, the flooring is fashioned from dense and durable ipe wood, while a geometric design of maple, cherry, myrtle, walnut and oxidized oak composes the cash wrap installation.

To celebrate the opening of its seventh Texas store, West Elm partnered with Dallas-based artist Lily Smith-Kirkly of Lilco Letterpress to design a limited edition tote bag that will be presented to the first 300 shoppers with a $50 minimum purchase on opening day. Additional store opening activities will include a sweepstakes* offering local customers a chance to win a $2,000 gift card and an invitation to a private pre-opening celebration on Wednesday, March 1 from 6 p.m. - 8 p.m. A portion of the pre-opening celebration proceeds will benefit the Hendrick Scholarship Foundation, a local nonprofit that helps Plano ISD graduates overcome adversity with scholarship and support services to further their path of education and life skills.

A selection of locally made products by nine Texas-based makers and artisans will be a part of the West Elm Plano LOCAL assortment including:

  • Belle & Union Co.: Vintage American kitchen wares and decorative tea towels made by a couple in College Station, TX.
  • Boyd's Farm: Natural, organic bath and body products handmade by U.S. Air Force veteran Katherine Couron in San Antonio, TX.
  • Gaston Made: Modern wooden coaster sets in vibrant colors from Dallas, TX.
  • Hemlock & Heather: Texas-shaped wall hangings made from 100 percent reclaimed materials in Austin, TX.
  • Leah Duncan: Abstract prints inspired by Texas flora made in Austin, TX.
  • Lilco Letterpress: Texas-inspired postcards created by a design and letterpress studio in Dallas, TX.
  • Little Wooden Penguin: Industrial-chic wooden cheese boards and furniture produced by a husband and wife team in Plano, TX.
  • Mesa Blue: Delicate jewelry combining textile, metal and geodes handcrafted in Plano, TX.
  • Two Daughters Heirlooms: Sign and banner heirlooms made with pride by two wedding planners in Plano, TX.

For up-to-date information on in-store promotions and events, customers are encouraged to “like” the West Elm Plano store on Facebook: www.facebook.com/westelmplano and follow the store on Instagram: @westelmplano. West Elm Plano is open Monday-Saturday 10 a.m. - 8 p.m., and Sunday Noon - 5 p.m. The store’s address is 7401 Windrose Avenue, Suite D130, Plano, TX 75024 and the phone number is 972.312.9867.

*Open only to residents that live within the Plano, TX area. Official rules of the sweepstakes can be found on the Plano Sweepstakes page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With the mission of helping customers express their personal style at home, work and away, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living to its commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven in-store events and collaborations. The brand operates 98 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry and announced its expansion into the travel and hospitality industry with the launch of West Elm Hotels. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

Contacts

Contacts for West Elm:
Nicole Sutliff
718-780-4416
NSutliff@wsgc.com

Contacts

Contacts for West Elm:
Nicole Sutliff
718-780-4416
NSutliff@wsgc.com