PALM SPRINGS, Calif.--(BUSINESS WIRE)--Bluecore, a four-year-old SaaS technology provider that enables marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers at eTail West this week. The platform fills three key voids in today’s retail marketing ecosystem: It helps marketers organize massive data sets, determine “what to do next” with it, and then quickly deploy campaigns across several channels, all through the use of one simple user interface.
The decisioning platform is built upon Bluecore’s proprietary architecture, created specifically to solve for complex data ingestion, user identification and audience-building for cross-channel marketing. The platform’s ability to process massive data sets and generate highly-personalized insights and audiences on the fly is now delivered through a marketer-controlled user interface that connects directly to social, display, email and onsite campaigns.
“Marketers don’t need more data. They need help using it - that’s the missing component in today’s marketing stack,” said Fayez Mohamood, co-founder and CEO of Bluecore. “The modern marketer needs inferences and insights to make real-time decisions across channels. Speed and depth of customer knowledge are the keys to driving acquisition, conversion and retention metrics in today’s competitive retail environment. We designed our platform to integrate seamlessly with existing marketing stacks, without the help of IT teams, and with beautiful user interface so marketers can build and sync audiences across channels in a matter of seconds.”
With this level of data analysis and management, marketers can ask – and immediately answer – questions like:
- “What audience should I prioritize for this campaign?”
- “How can I re-engage one-time buyers?”
- “Who’s most likely to pay full price, as opposed to needing an offer to convert?”
- “Which consumers are more open to new product categories?”
- “How often should I be communicating with this group of consumers?”
- “How can I deliver a more personal experience to my customers?”
As the connective tissue in the marketing stack, the Bluecore Decisioning Platform is used by marketing and ecommerce managers, email marketers, digital innovation leaders, search and CRM professionals to create audiences and then decide how and where to engage them. The platform integrates seamlessly with other marketing technologies to deploy email, onsite, Google, Facebook and display campaigns.
“This platform delivers on the promise of big data in retail,” said Jared Blank, former ecommerce executive and analyst who now leads Bluecore’s data analysis and insights team. “I’ve been in digital marketers’ shoes and I’ve used and reviewed a number of marketing technologies over the years. Other tools require the help of IT teams or take weeks to produce intel. We live in an instant gratification world; marketers don’t have the luxury of time. The Bluecore Decisioning Platform puts time and control back in marketers’ hands by giving them immediate access to data and tools that they can actually use.”
Visit Bluecore at eTail West in Palm Springs, Calif., from Feb. 27 to March 2. Stop by booth (#708/710) for a live demo or catch one of Bluecore’s events at eTail with executives from Vineyard Vines and Reebok. For information about Bluecore, visit www.bluecore.com.
Bluecore is the leading Decisioning Platform for commerce, powering unique interactions by unifying customer and catalog data. At Bluecore, we are empowering the world’s top retail marketing organizations to take meaningful, immediate action on data through the creation of highly targeted audiences for multi-channel use. For more information, visit www.bluecore.com.