La-Z-Boy Retailer Leverages Netsertive's Click-to-Brick Technology to Drive Local Sales

Localized digital presence is critical to converting online browsing to in-store purchases

RESEARCH TRIANGLE REGION, N.C.--()--Netsertive, a digital marketing technology company enabling brands and their local retail networks to execute turnkey digital marketing at scale, today announced that client La-Z-Boy supported their local store network during a key promotional event using its MarketWise solution. One of the largest furniture manufacturers, La-Z-Boy is reliant on a network of physical locations to attract local buyers, including Great Home Galleries. Using Netsertive’s click-to-brick approach, the store converted more than 600 high-intent furniture buyers on its website during a holiday shopping weekend, driving an overall eight percent lift in in-store sales over the same period the prior year.

“Netsertive understands the complexities of selling through local retail channels, and the fact that we have to get it right,” said Gregory Pahl, Director of Marketing Effectiveness at La-Z-Boy. “MarketWise allows us to arm our retailers with localized, brand-compliant digital marketing campaigns and centralized support to ensure our retailers and promotions are showing up when and where consumers are looking to buy.”

Investment in technology to help brands drive alignment with local retail partners – and capture a multi-billion-dollar local sales opportunity – has never been more critical. According to Forrester’s recently-released Vendor Landscape: Location Management Platforms, which includes Netsertive, “The number of local searches on Google's platform has…more than doubled since 2014,” and “more than 88 percent of all retail sales will be made in-store in 2017.”

Our key takeaways from the report include:

  • Local partner discovery is critical: Most brand marketers have been slow to enable digital discovery, even as the lines between physical and digital retail have blurred.
  • Click-to-brick is essential: As mobile “near me” search and in-store sales continue to grow, a click-to-brick customer journey has become essential to driving local foot traffic.
  • Location management technology links brands with local channels: Location management platforms can help brands automate key retail location data, build landing pages, localize campaigns and target ad buys to drive retailer visibility in mobile- and web-enabled search.

“We’ve seen an explosion in the use of ‘near me’ searches by consumers looking for products and services locally, but brands are failing to capture this huge sales opportunity,” says Brendan Morrissey, CEO and co-founder of Netsertive. “A lack of expertise and resources are preventing local retailers from showing up online, so it’s up to brands to invest in turnkey technology that can eliminate these challenges and scale digital marketing efforts across their networks.”

About Netsertive
Netsertive is the fastest-growing digital marketing technology platform, revolutionizing how brands and local businesses work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing by giving brands the capabilities to activate scaled multichannel local marketing automatically through local partners. The innovative technology is powered by Netsertive's proprietary learning engine, which combines the company's deep industry experience with the collective intelligence of its extensive network of automotive, home goods, technology and healthcare clients to deliver unprecedented campaign speed, performance and value. An award-winning marketing technology company and Google Premier Partner, Netsertive helps brands automate their co-op marketing to ensure localized brand compliance, seamless campaign execution and reimbursement tracking for local partners.

Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named for the fourth consecutive year to Inc. Magazine’s 5000 fastest-growing private companies, named to the Deloitte Technology Fast 500™ for the second consecutive year, included on Triangle Business Journal’s list of Fast 50 companies and named Triangle Business Journal’s Best Places to Work for the fourth year. The company was also awarded several prestigious honors in 2016 for their work with national product brands, including: 2016 GOLOCAL Award by BIA/Kelsey, Local Visionary Award by Street Fight, a gold award by the Golden Bridge Awards and a silver award by the Stevie American Business Awards. Additional information about Netsertive is available at www.netsertive.com.

Contacts

PAN Communications
Caitlyn Keating, 617-502-4300
netsertive@pancomm.com

Contacts

PAN Communications
Caitlyn Keating, 617-502-4300
netsertive@pancomm.com