ADDISON, Texas--(BUSINESS WIRE)--Nerium International has been focused on spreading the word of its business opportunity and new products throughout Mexico with strategic marketing activities. The launch of Nerium International’s EYE-V™ Moisture Boost Hydrogel Patches was on February 9. Magazine editors have loved the hydrogel patches, resulting in this product being featured on the pages of Glamour and Esquire. The innovative beauty product, based on real science, offers five key benefits to provide an instant “eye-lift” effect for a more youthful appearance:
- Firming and smoothing
- Reduced appearance of puffiness
- Reduced signs of fine lines
On February 8, Nerium International hosted its educational Leadership Academy in the city of Veracruz, with over 150 attendees at the opening Market Party, including 130 Nerium Mexico Brand Partner leaders and corporate executives. High-profile guest speakers at the Academy on February 9 and 10 included Nerium International entrepreneur and Nerium National Marketing Director Jesus Morales and leadership development expert David Byrd. Through sharing their experiences they coached attendees in personal development and presented best business practices to help Brand Partners grow their businesses.
Prior to the Veracruz Leadership Academy, Nerium Mexico’s public relations team conducted a media tour with the regional business press, led by Nerium International Mexico General Manager Rafael Avendaño. “We were pleased to host many regional business editors to showcase our Nerium International entrepreneurial opportunity and also invite them to the Market Party in Veracruz to learn more about how the business works,” said Avendaño.
The Nerium Mexico media tour resulted in print and broadcast coverage in the following business outlets throughout Veracruz:
- EL DICTAMEN, circulation of 33,000+
- EL DIARIO DE XALAPA, circulation of 22,000+
- Presence on more than three TV shows reaching more than 22,000 in main cities across Veracruz. Nightly news and morning talk shows reached approximately 335,267 homes
- Two live interviews on Radio Networks FM
Nerium Mexico is focused on sharing its exclusive skincare and wellness products and business opportunity to potential entrepreneurs who are looking for financial freedom and work-life balance.
For more information about Nerium International, visit https://www.nerium.com.mx/.
About Nerium International
Based in Addison, TX, Nerium International is a global relationship marketing company with Age-Defying products crafted from cutting-edge research and science. Founded in 2011, Nerium International has shattered industry sales records while developing a strong customer base in North American, Latin American and Asia-Pacific markets. This unprecedented success has allowed Nerium International to generate $1 billion in cumulative sales after just four years. Led by an executive leadership team with vast domestic and international experience, Nerium International is committed to providing an excellent product line based in real science and providing its Independent Brand Partners with a life-changing and outstanding business opportunity through relationship marketing. For more information, please visit: www.nerium.com.