MAHWAH, N.J.--(BUSINESS WIRE)--HealthSTAR Communications, a leading independent healthcare marketing services company, today announced the launch of HealthSTAR Fusion Group, an important new addition to its strategic network of companies. HealthSTAR Fusion Group will deliver state-of-the-art communications by ‘fusing’ science, medicine, information and technology with strategy and tactics that elevate the impact and depth of communications across audiences.
“HealthSTAR Fusion Group is a direct response to what we’ve heard from our clients about their needs,” said Chris Sweeney, CEO of HealthSTAR Communications. “The business is changing and increasingly challenging; therefore, communications need to be based on strong strategic insights to ensure impact, they need to drive deeper customer engagement, and they need to leverage state-of-the-art technological solutions to cut through competing noise.”
Led by Executive Vice President Joe Tardibuono, HealthSTAR Fusion Group will synergize disciplines from the HealthSTAR family to build effectively integrated communications, strategy and end-to-end solutions for its customers.
“We are committed to bringing together all of the elements that are essential for state-of-the-art medical communications,” said Tardibuono. “Ultimately, a close and supportive collaboration with our clients—from companies large and small, across therapeutic areas and during all phases of the product life cycle—will be the key to not only our success, but a higher level of success for our customers.”
To ensure consistency across disciplines, HealthSTAR Fusion Group will employ a proprietary process for comprehensive story development to ensure a strategic foundation for all communications initiatives, leading to dissemination that is compliant and streamlined.
Tardibuono said he is excited about HealthSTAR Fusion Group’s ability to access cutting-edge educational technologies of network units, such as HealthSTAR’s industry-leading vConnect. vConnect provides a platform and video production capabilities that allow for delivery of evidence-based promotional medical education across a spectrum of content formats, with applications for both healthcare professionals and patients.
About HealthSTAR Communications
HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. With headquarters in Mahwah, New Jersey, HealthSTAR Fusion Group is the company’s newest subsidiary, joining HealthSTAR Strategic Engagements, HealthSTAR Clinical Education Solutions and Centron Advertising, Medical Education, Market Access and Public Relations. For more information, please see www.healthstarcom.com.