ATLANTA--(BUSINESS WIRE)--Superior Essex is excited to announce that it will be sponsoring the No. 14 TriStar Motorsports Toyota in the 2017 NASCAR Xfinity Series. The No. 14 Toyota will make its 2017 debut at the Powershares QQQ 300 race at Daytona International Speedway on February 25, 2017. The car will also be co-sponsored by Legrand. The event will be televised on FS1 at 3:30 p.m. ET.
Driving the No. 14 Toyota for Superior Essex this season is J.J. Yeley. Yeley began his racing career at age 14, rising to prominence as he continued to add victories and record-breaking performances to his track record. In 1998 at the age of 21, he became the youngest driver at the time to qualify for the Indianapolis 500. In 2003, he broke the record for single-season victories with 24 USAC wins, and joined Tony Stewart as only the second driver in USAC history to win the “Triple Crown” by taking the Midget, Sprint and Silver Crown championships in a single season. In addition to racing, Yeley participates in numerous charities nationwide, with a special interest in children’s charities and fund raising events.
“We are thrilled to sponsor the No. 14 Toyota this season, and to be participating in the world’s fastest sport once again,” says Ken Braziel, Vice President of Enterprise Sales at Superior Essex. “We look forward to sharing the excitement and opportunity it brings with our partners and our customers.”
As a part of its Speed eXPerience initiative, Superior Essex is working with NASCAR and its sponsors to generate B2B relationships that aim to create a new demand for its products throughout the NASCAR industry. The company has already begun to work with NASCAR sponsors to specify its PowerWise™ products for more than 300 installations throughout the USA, with projects set to begin in 2017.
About Superior Essex
Superior Essex is a leading manufacturer and supplier of communications cable and accessory products serving the communications industry and related distribution markets for over 80 years. Superior Essex is a trade name for Superior Essex International LP and other companies of Superior Essex Inc. SuperiorEssex.com