Alterian Re-Emerges as Independent Marketing Solutions Provider

Now Offers “Adaptive Customer Experience” for Retail Marketers to Maximize Opportunity

DENVER--()--Following a management buy-out, Alterian has re-emerged as an Adaptive Customer Experience company where marketers gain the power to maximize customer opportunity in milliseconds.

Alterian's Adaptive Customer Experience system allows marketers to stay one step ahead of individual customers with the right message no matter where or when they interact. The system offers marketers the ability to conduct both batch and real time campaigns across any channel as well as relying on the deep analytical ability of the platform to rapidly define audiences and find opportunities across their eco-system.

“Our goal is to give retail marketers the ability to bring the rich history of consumer transactional data together with the real-time context of how the consumer interacts with the brand, providing a unique and consistent customer experience across channels,” said Robert Hale, Alterian CEO. “For many marketers, this is first time they can really seize the opportunity to connect data with customers – on customers’ terms – to spark an instantaneous, welcomed exchange and create a profitable relationship.”

With Alterian, retail marketers can:

  • Increase Retention and Loyalty
  • Increase Lifetime Value
  • Maximize the opportunities to interact with consumers
  • Provide relevant, timely and personalized customer offers
  • Increase the user experience from touchpoint to profitable relationship

Outcomes have been dramatic with retention rates increasing beyond our expectations. Powerful analytics give insight into the results, enabling deep understanding and broader application of the learnings.” -- Craig Paterson, Head of Digital, ScottishPower

Visit Alterian at Booth #518 at eTail West 2017 or check us out at www.alterian.com and read the 8 Seconds eBook to find out how to capture today’s fast-moving customers’ attention.

About Alterian
Innovative brands Scottish Power, Specialty Fashions and Handwriting without Tears use Alterian's cross-channel campaign and real time interaction management software to help marketers create an adaptive customer experience, staying one step ahead of individual customers with the right message no matter where or when they interact. Find out how Alterian marketers are solving their unique challenges and maximizing opportunity to increase the value of each customer, one relationship at a time, visit www.alterian.com and follow us on Twitter and on Linked-In.

Contacts

StandPoint Public Relations
Jim McNulty, 508-481-2024
jmcnulty@standpoint-pr.com

Release Summary

Alterian has re-emerged as an Adaptive Customer Experience company where marketers gain the power to maximize customer opportunity in milliseconds.

Contacts

StandPoint Public Relations
Jim McNulty, 508-481-2024
jmcnulty@standpoint-pr.com