LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global mobile application testing (MAT) services market size is projected to reach USD 2.74 billion by 2021, growing at a CAGR of more than 18% during the forecast period, according to their latest report.
The research study by Technavio on the global mobile application testing (MAT) services market for 2017-2021 provides detailed industry analysis based on end-user (BFSI, telecom, IT, retail, and media) and geography (the Americas, EMEA, and APAC).
|The Americas is forecast to be the leading regional segment, generating the highest incremental growth in the MAT market over the forecast period. The increased consumerization of data services and location-based applications are the main factors contributing to the growth of the market segment.|
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Technavio analysts highlight the following three factors that are contributing to the growth of the global MAT services market:
- Need for cost reduction and faster release of mobile application
- Rapid implementation of agile testing and test automation services
- Digital transformation in businesses
Need for cost reduction and faster release of mobile application
“The increasing adoption of social, mobile, analytics, and cloud technologies in organizations has boosted the demand for mobile applications. MAT services help IT managers to perform better and enable software developers to create and run software applications efficiently,” says Amit Sharma, one of the lead analysts at Technavio for enterprise application research.
Cloud testing services are immensely popular as they minimize operational costs significantly, which aids organizations to shift from a capital expenditure (CAPEX) model to an operational expenditure (OPEX) model. Additionally, testing as a service (TaaS) is driving the popularity of the MAT services by offering on-demand services at minimal upfront costs.
Rapid implementation of agile testing and test automation services
Agile mobile testing services are used for the faster development and implementation of mobile applications by providing a framework to test the applications and infrastructure effectively. Also, testers are adopting automated services to conduct a detailed analysis after completing the testing process. Choosing the right automation tool can streamline the entire testing process and focus on providing a high-quality product. The market for automated MAT solutions will grow in tandem with the rising pressure on software vendors to provide product and business value.
Digital transformation in businesses
“Businesses all over the world are leveraging technologies to create digital products, services, and online customer relationships to improve their customer base and loyalty. Towards this end, they are heavily investing in new projects utilizing third-platform technologies such as cloud, big data, mobility, Internet of Things, and DevOps solutions,” says Amit.
The scalability of workload automation solutions is the major reason behind the successful launch of application and services. A majority of small and medium-sized businesses are implementing this technology to build and deploy applications in less time and at reduced costs, thereby driving market growth.
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