Seasonal chocolate market was growing with a CAGR of 7.76% in the last five years, which was highest among all the other categories like boxed assortments, tablets, bagged self-lines/soft-lines and countlines. Valentine's Day contributed to majority of the revenue in this category, followed by other occasions like White Day, Blossom Festival, New Year Eve, etc.
Awareness about polyphenol in cacao has changed the perception of Japanese consumers that chocolate is a healthy product. Milk chocolate doesn't contain much polyphenol, but is high in sugar and fat; hence sales of such chocolates are more or less stagnant. On the other hand, dark chocolate which is rich in polyphenol has become popular in the wake of a recent bean-to-bar trend among chocolatiers. Japan's aging population now seeks confectionery products with functional benefits as a result of rising health concerns.
The country has a large chocolate product line that capitalizes on functional chocolate products containing flavonoids rich dark chocolate and chocolate cereal bars with exotic fruit and vegetable flavors, spices, whole grain granola, dried fruit, premium nuts and vitamins. Chocolate manufacturers from around the world are capitalizing on this trend by marketing creative flavors and healthy natural foods.
Meiji Holdings, Lotte Confectionery, Morinaga, Fujiya Co. and Nestle are leading players in the Japanese chocolate industry.
- Boxed Assortment Chocolate
- Seasonal Chocolate
- Chocolate Tablets
- Bagged Self-lines/Soft-lines
- Chocolate Countlines
Key Topics Covered:
1. Executive Summary
2. Global Chocolate Market Outlook
3. Asia Pacific Chocolate Market Outlook
4. Japan Confectionery Market Outlook
5. Japan Chocolate Market Outlook
7. Trade Dynamics
8. Japan Chocolate Market Dynamics
9. Market Trends & Developments
10. Company Profiles
- Meiji Holdings Co., Ltd.
- Lotte Confectionery Co., Ltd.
- Morinaga & Co., Ltd.
- Nestle Japan Co., Ltd.
- Ezaki Glico Co., Ltd.
For more information about this report visit http://www.researchandmarkets.com/research/jlq6ss/japan_chocolate