The revenues for organized electric fan market are growing with a CAGR of 12.29% from the last five years.
With India being a tropical country, fans are a must have for every home. Even though air conditioners and coolers have become a preferred source of maintaining a comfortable temperature, the age old reliable and affordable friend, the fan, remains well in fashion. The electric fan industry is well-established in the country and has grown significantly over the years. Large number of players in both, organized and unorganized market, has helped the fan industry to come a long way. However, much of the growth has been through organized players now as consumers move towards branded and more technologically efficient fans. A concerted move has been seen towards widening distribution reach and improving rural penetration by the organized players.
Also, the threat from Chinese fans has lowered in the past few years due to squeezed competitiveness gap. During the forecast years, the market will continue to expand with niche categories like energy savings, premium fans and kid's fans. This period will witness a swing of launches in the decorative and premium fans, especially in the ceiling fan segment.
Higher disposable incomes, increased availability of continuous power and a faster shift to the organized sector has propelled the electric fan market in India. The electric fan industry is divided into product types like ceiling fans, table fans, pedestal fans, wall fans and others. Others include fans like industrial, exhaust, multi-utility, tower, bladeless, etc. In India, ceiling fans dominate the market heavily both in organized and unorganized sector. According to region, south India caters to the largest revenue share, followed by west and north. Eastern region is expected to grow fast in the coming few years.
The organized fan market is dominated by national brands like Crompton Greaves, Orient, Havells, Usha, Bajaj, Khaitan
Key Product Type:
- Ceiling Fan
- Table Fan
- Pedestal Fan
- Wall Fan
Key Topics Covered:
1. Executive Summary
2. India Electric Fan Market Outlook
3. India Ceiling Fan Market Outlook
4. India Table Fan Market Outlook
5. India Pedestal Fan Market Outlook
6. India Wall Fan Market Outlook
7. Company Profiles
- Crompton Greaves Ltd.
- Usha International Ltd.
- Orient Electric Limited
- Havells India Limited
- Bajaj Electricals Limited
For more information about this report visit http://www.researchandmarkets.com/research/ljwv8c/india_electric