ORLANDO, Fla.--(BUSINESS WIRE)--IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced IZEA® Pay at IZEAFest 2017. The new service enables IZEAx marketers to easily manage payments to creators within a flexible framework, easing the burden of traditional accounts payable hassles for agencies and media companies.
IZEA Pay is an electronic payment system accessed within IZEAx. Creators can request payments from marketers for expenses relating to projects or to fulfill other financial obligations between the two parties. The system provides record keeping and invoicing for the marketer, simplifying the task of managing the hundreds or thousands of small payments that can be associated with large scale influencer marketing or custom content programs.
“It is inefficient and expensive for large brands and agencies to try to manage the collection of creators as individual vendors,” said Ted Murphy, Chairman and CEO of IZEA. “The overhead costs and internal bureaucracy associated with these processes often eclipses the relatively small payment made to the creator. IZEA Pay solves this common problem.”
The IZEA Pay system is specifically designed to facilitate transactions that fall outside of IZEA’s influencer marketing or custom content workflows. This includes creator projects that may require reimbursements for items such as airline tickets or product purchases, as well as complex custom executions that are arranged outside of any platform, but still require payment to a creator.
IZEA Pay is available today for IZEAx licensees. To request a demo, visit http://www.izea.com.
IZEA operates IZEAx, the premier technology platform that connects marketers with influential content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators range from leading bloggers and social media personalities, to A-list celebrities and professional journalists. Creators are compensated for developing and distributing text, videos, photos and status updates through social media. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.