NEWTON, Mass.--(BUSINESS WIRE)--Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that its Priority Engine platform now supports APAC-focused marketing and sales teams. The data and marketing analytics offering ranks accounts based on their purchase behavior around specific enterprise technologies and delivers precise contact information on prospects actively researching enterprise technology purchases across TechTarget’s extensive network of more than 140 technology-specific editorial sites. New data subscriptions are now available for ASEAN countries, Australia, New Zealand and India that offer dramatic effectiveness benefits for account-based marketing (ABM), broad-based demand generation and related sales and marketing efforts to global and regional B2B technology vendors alike.
“This new release of Priority Engine gives APAC-focused marketers, whether they are in-region or centralized, a new source of high quality contact insight at a great cost-per-contact together with the real data-driven insight at the account level that successful ABM efforts require,” said Bill Crowley, TechTarget senior vice president, international. “The offering is achieving remarkable success with our North American and EMEA-focused marketers, so we are especially glad to now get this into the hands of APAC-focused teams.”
The newly expanded Priority Engine platform helps B2B technology marketing and sales teams focused on the ASEAN, ANZ or India markets to:
- Build more robust prospect databases for online marketing and sales rep territory development – Priority Engine prospect names and purchase intent data can be delivered un-filtered or easily customized in support of specific tactical initiatives.
- Drive more intelligent and effective ABM efforts – Priority Engine ranks any account list from any source based on specific research activity around explicit, highly targeted technologies and then delivers a high volume of active prospects at those accounts to help both marketing and sales in ABM campaigns
- Improve online marketing results – Priority Engine contacts have taken actions recently on client-identified topics and are delivered in large volumes enabling B2B tech companies to achieve much better conversion results in email marketing, online banner targeting and other online initiatives.
- Achieve better results with minimal hassle – Priority Engine does not require any software installation and integrates its data directly into CRM and marketing automation systems. Likewise, it can accept account and contact data for behavioral enrichment from any source.
“ASEAN, ANZ and APAC focused marketers will see a difference in results because Priority Engine purchase intent insight is drawn specifically from user-generated, online activity within the region across TechTarget’s network of more than 140 highly targeted technology specific websites,” said Jon Panker, vice president, APAC, TechTarget. “The data is rigorously scrubbed and organized into the highly sought niche technology segments most useful for B2B tech companies.”
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners.