LARCHMONT, N.Y.--(BUSINESS WIRE)--Traverse, LLC, a people-based marketing company and leading independent provider of deterministic match data, announced today it has appointed Ian Moray, Matt Ferrante, and Rachel Gianfredi as VP of Business Development, Lead Developer, and Director of Marketing, respectively.
“Each individual brings a wealth of industry knowledge and experience which enables us to better respond to the increased demand for deterministic match data,” said Craig Swerdloff, Traverse CEO and Co-Founder.
Moray brings 14 years of digital experience to Traverse. He comes from Conversant Media (formerly ValueClick), where he led media acquisition for 11 years. He currently serves as a board member at various digital media companies. Moray will lead efforts in expanding Traverse’s publisher network and data partnerships.
Ferrante previously served as Automation Lead and Senior Software Engineer at programmatic marketing platform DataXu. Reporting to Traverse CTO and Co-Founder Andrew Cooper, Ferrante will lead engineering efforts and play a pivotal role in developing Traverse’s new products.
Gianfredi formerly served as Senior Manager of Industry Relations at customer acquisition platform, Fluent. She will report to Swerdloff and oversee marketing projects through product launches, industry exposure, and lead generation.
“Deterministic match data is the engine of the people-based marketing economy. Publishers, who have been under-compensated for their role in fueling the engine, finally have an ally in Traverse. The result has been a demonstrative shift in power, and significant incremental revenue. We are excited that industry veterans Moray, Ferrante, and Gianfredi share our vision and are joining our team,” said Swerdloff. “All three will use their expertise to drive strategic growth and back our company mission to provide incremental revenue for publishers through deterministic match data.”
About Traverse, LLC
Traverse generates incremental revenue for publishers from their deterministic match data. It powers the one-to-one matching of a specific user to their devices, typically using a hashed email address and a cookie, or a mobile ad ID.
Founded in 2015, Traverse aggregates deterministic match data from it’s proprietary publisher network and licenses that data to companies providing onboarding, retargeting, attribution, cross-device marketing, and personalization services. It captures over 50 million unique hashes monthly, and has over 50 publishing partners. The company is privately held and based in Larchmont, NY. Visit www.traversedlp.com for information.