NEW YORK--(BUSINESS WIRE)--Strategic advisory firm MediaLink today announced at the 2017 Makers Conference the launch of a new board placement service with an explicit mission: to put more marketing and digital experts in the Boardroom.
The new offering, which will be overseen by MediaLink Vice Chairman Wenda Harris Millard, is designed to enable corporate boards to more effectively address the dynamic and persistent challenges brought on by recent economic, technological and geopolitical disruption and evolution. This new discipline will be part of the company’s established Talent@MediaLink practice, which includes executive search and is led by Laurie Rosenfield, Managing Director.
“MediaLink’s deep experience sourcing and placing the industry’s most talented marketing and digital executives really informed this next evolution of our talent practice,” said Michael E. Kassan, Chairman & CEO, MediaLink. “The aperture for more diverse, consumer-centric directors is widening inside the boardroom, and we have the experience, leadership and structure to bring attention to this important need and opportunity.”
According to Millard, marketers and digital experts are often best qualified to protect and improve the value of an organization’s product or service offering during periods of major transformation and disruption, and currently woefully underrepresented at the board level.
“In times of profound change, a company must stay close to the people who are buying its products and services,” said Millard. “The people who live and breathe consumer insight and understanding are those who occupy the marketing space. These professionals often have a more varied background and perspective than many Board directors active today. We are fully aware that this service will open the boardroom door to diversity on all fronts – gender, race and skill set.”
Research supports MediaLink’s premise. In an analysis published by Cambridge-based Marketing Science Institute, Darden Professor Kimberly Whitler and fellow researchers determined that a Board with a marketing-experienced director is associated with a 3-percentage point increase in total shareholder return, versus a Board with no marketing experts. Their report indicated an even stronger impact when a firm is facing declining market share, suggesting that companies in decline can experience an increase of more than 6 percentage points through the influence of a marketing expert on its Board.
Talent@MediaLink has a proven track record placing C-suite and senior leaders at major corporations through the firm’s executive search practice in roles ranging from the CEO to CMO, and spanning functional areas such as revenue, digital, technology and product. Tapping into MediaLink’s extensive network of executives and deep understanding of organizations that touch media, marketing, technology and entertainment enables it to identify and place new Board candidates to deliver on the long-term goals and objectives of the client organization.
MediaLink operates at the intersection of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities it needs to enable change and drive actionable solutions. Unlike any other company in the strategic advisory space, MediaLink helps companies execute in the core areas of revenue acceleration, industry marketing, investor strategy, data and technology solutions, and talent (including retained Executive Search). Founded in 2003 by Michael E. Kassan, MediaLink employs 120+ professionals in New York, Chicago, Los Angeles and San Francisco. www.medialink.com