BERLIN--(BUSINESS WIRE)--The Action Alliance for Sustainable Bananas (Aktionsbündnis für Nachhaltige Bananen - ABNB) will present itself in a panel discussion on 9th February at 9:30am at the Fruit Logistica, in Hall 17 (Kleiner Stern). Here visitors will discover first-hand the reasons why amongst others Kaufland and Fyffes are active in the ABNB and what benefits a commitment brings. The Action Alliance has set itself the long-term goal, to make the entire value chain of the bananas sold in Germany more sustainable. For this partners from retail, export, import, production, consumer organisations and NGOs will work in joint projects and exchange knowledge in regular workshops. A constructive and trustworthy collaboration is a key element of ABNB’s work. Founding members besides Fyffes and Kaufland, include the World Wide Fund For Nature (WWF), the Global Nature Fund (GNF), Oxfam, Südwind and TransFair (Fairtrade Germany). The ABNB members look forward to answering the questions of interested stakeholders.
The Action Alliance was initiated by TransFair in autumn 2014. Since October 2015, the Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ) (Federal Ministry for Economic Cooperation and Development) has been supporting the Alliance through the Gesellschaft für internationale Zusammenarbeit (GIZ) (German Federal Enterprise for International Cooperation) in an advisory and financial capacity.