LANCASTER, Pa.--(BUSINESS WIRE)--Track 5 Media, LLC, today announced that it has successfully completed the soft launch of SeniorCaring.com and that the new site is now officially open for business. It is also expanding to support senior care communities in select states outside of Pennsylvania.
“The soft launch was intended to test how well SeniorCaring.com would meet the needs of both care-seekers and care communities,” explained Oliver Feakins, Track 5 Media’s president. “We are thrilled to say that the soft launch exceeded our expectations, with over 20 care communities already signed up as partner customers in less than 30 days. We are now ready to roll out SeniorCaring.com to more states.”
Emphasis on compassion and senior caring expertise
Feakins attributes the initial success of SeniorCaring.com’s pilot to a pent up demand from patients and families for expert guidance from compassionate, certified senior care advisors. “Our focus is to provide the perfect match between senior care communities with the people who are seeking care. Our in-house advisors, all based here at our Lancaster headquarters, went through the accreditation process of the Society of Certified Senior Advisors. They have a broad knowledge of all the health, social and financial issues important to seniors and their families.”
A boon to care communities
SeniorCaring.com is a cost-effective online extension of a senior living community’s sales & marketing team. Unlike other referral sites, however, SeniorCaring.com offers its partners a built-in and robust resident management system to manage incoming resident referrals, schedule tours, track sales and much more.
“We value SeniorCaring.com’s commitment to improving our ability to help seniors find the best possible community for their unique needs,” said Robert Garvey, Director of Sales and Marketing at Magnolias of Lancaster, an IntegraCare property based in Lancaster, Pennsylvania. “More than ever our seniors are living longer and seeking a rich and diverse experience from a senior caring community. The better a referral service is at matching seniors to our communities, the better the outcome is for seniors and their families.”
About Track 5 Media
Based in Lancaster, Penn., Track 5 Media, LLC, owns a network of industry-specific websites that present unique marketing and promotional opportunities for client organizations. Founded in 2007 as Travel Nurse Source, LLC, Track 5 Media now manages several websites, including TravelNurseSource.com, SeniorCaring.com, AlliedTravelCareers.com, and LocumJobsOnline.com. Each of these specialized, online properties offer clients a steady stream of highly qualified referrals.
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