GOLDEN, Colo.--(BUSINESS WIRE)--Coors Credit Union, a leader in providing consumers in local Colorado communities with innovative financial solutions for more than 60 years, today announced that it has changed its name to On Tap Credit Union™. The new name celebrates the credit union’s longstanding brewing heritage while reinforcing its reputation as a community resource offering a wide range of financial products and services “on tap” and ready to serve the needs of its growing membership.
“During the past six decades, Coors Credit Union has grown from a modest banking resource for Coors Brewery employees to a valued community financial institution serving more than 20,000 members in four Colorado counties,” said Tracie Wilcox, On Tap Credit Union president and chief executive officer. “Our new name reflects the credit union’s brewing heritage and tradition of crafting banking solutions tailored to member needs, and it also celebrates the customer loyalty and trust that has made our success possible. We are member-owned and Colorado proud!”
The name change, approved and heartily endorsed by the Coors Credit Union Board of Directors, is part of a new brand positioning to support the credit union’s efforts to further expand its membership and distinguish its product and service offerings from those of other financial institutions. On Tap Credit Union’s plans for increasing visibility and service to local communities in its current field of membership include the renovation of its flagship Golden, Colo., branch in 2016 and the opening of a new full-service branch in Arvada, Colo., in spring of this year.
According to Wilcox, On Tap Credit Union provides a brand that is inclusive and appeals to potential members in Jefferson, Boulder, Denver and Larimer counties, where it is chartered to do business.
“We are enthusiastic about the On Tap Credit Union brand and the opportunities to achieve our long-term vision for continued growth, service to members and involvement in the community,” Wilcox added. “Our name is new, but what is not new is our commitment to our members, including the expert and personal attention that our team delivers to each one of them.”
The new logo is being unveiled this week to employees, members and key stakeholders. To help maintain smooth business operations, the credit union will continue to hold the right to do business as (d.b.a.) Coors Credit Union.
About On Tap Credit Union
Formerly Coors Credit Union, On Tap Credit Union is a full-service cooperative financial institution serving people living and working in Jefferson, Denver, Boulder and Larimer counties. Founded in 1954, the credit union has $220 million in assets and more than 20,000 members, who are also owners of the organization. On Tap Credit Union provides personal consultation and financial products including vehicle, mortgage and home equity loans, credit cards, insurance, savings and investment products, and financial guidance, as well as business services including commercial lending. For more information, please visit www.OnTapCU.org.