DQ® Brand Lowers Valentine's Day Stress Levels with New Cupid Cake and Couch Option

Survey finds more than 80 percent of men in relationships feel guilty about not going out on Valentine’s Day, but nearly half of women in relationships actually want to stay in at home

Ultimate Choco Brownie Blizzard® Cupid Cake (Photo: Business Wire)

???pagination.previous??? ???pagination.next???

MINNEAPOLIS--()--According to a nationwide survey of American couples commissioned by the Dairy Queen® brand, 82 percent of men feel guilty about not going out, but 67 percent of women think staying in can actually be romantic.

To help fight Valentine’s Day stress levels, the DQ brand, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, created a new, made-for-two Ultimate Choco Brownie Blizzard® Cupid Cake for couples to embrace real comfortable love at home and #getcomfywithcake. In fact, 93 percent of couples have reached the comfortable stage of their relationship.

“Every Valentine’s Day, we help fans break the cliché in some way,” says Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Last year, we introduced a treat for singles. This year, we’re taking Valentine’s Day from stressful to comfortable with a shareable cake. Others can have their red-hot romance out on the town. We’re embracing real comfortable love at home with our new Cupid Cake.”

The Ultimate Choco Brownie Blizzard Cupid Cake screams indulgence and comfort, with features like decadent brownie pieces, sweet choco chunks, rich cocoa fudge, signature fudge and crunch center, all blended with the DQ brand’s world famous vanilla soft serve.

The survey also revealed the following about American couples and Valentine’s Day:

  • Couples are more likely to share a credit card than a pillow; 12 percent even share a toothbrush.
  • The secret to a Comfortable Couple? The same taste in food and humor, not background, personality or geography.
  • Sixty-eight percent of men have written Valentine’s Day posts about their significant others on social media, but only 43 percent of women have written about their guys.
  • Only 10 percent of couples think romantic posts are fake and cliché.
  • Nearly half (47 percent) of couples plan to celebrate Valentine’s Day on a different day than Valentine’s Day.

The Ultimate Choco Brownie Blizzard Cupid Cake is available at participating DQ stores and DQ Grill & Chill® restaurants. Starting at $9.99, the Ultimate Choco Brownie Blizzard Cupid Cake is available at participating DQ stores and DQ Grill & Chill restaurants and can be ordered ahead at DQcakes.com or by visiting or calling a participating DQ store or DQ Grill & Chill restaurant.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ brand on Twitter using #LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 10.7 million friends and become a friend at facebook.com/dairyqueen.

*American Dairy Queen, in conjunction with Toluna Research, commissioned a survey of 800 nationally representative U.S. adults in committed relationships, ages 21-54; Survey conducted between January 15 and January 25, 2017, with a +/-3.5% margin of error.

About IDQ

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is the parent company of American Dairy Queen Corporation (ADQ). Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,600 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

Contacts

for Dairy Queen
Anita Strohm, 816-810-2830
astrohm@crossroads.us
or
Maggie Miller, 618-334-7891
mmiller@crossroads.us

Release Summary

To help fight Valentine’s Day stress levels Dairy Queen created a new, made-for-two Ultimate Choco Brownie Blizzard Cupid Cake for couples to embrace real comfortable love and #getcomfywithcake

Contacts

for Dairy Queen
Anita Strohm, 816-810-2830
astrohm@crossroads.us
or
Maggie Miller, 618-334-7891
mmiller@crossroads.us