BUFFALO GROVE, Ill.--(BUSINESS WIRE)--Ameda, Inc., a leader in breast milk for babies for over 75 years, launched a new website that provides breast milk feeding education, support and resources for moms and healthcare professionals.
The site highlights three new sections that deliver relevant and original content to consumers and healthcare professionals.
- Milk 101 is their educational center helping consumers get the most out of their breastfeeding and breast pumping experience.
- The Village is the digital forum featuring real stories by real people. Ameda believes that every mom’s journey is unique and with The Village Ameda hopes to provide community and support through the sharing of stories and experiences.
- The new site also features a section specially designed for Healthcare Professionals where they can find a place to support themselves and their moms.
Vicki Twomey, digital marketing manager at Ameda stated. “Our objective for the new site is to provide the best breastfeeding and breast pumping education, tools, and products to help moms achieve her feeding goals. We started by understanding how she searches, finds and consumes content relevant to her family and journey. Next we meet with moms across the country in person and via screen share to gather more insight and truly optimize the site for her.”
Jessica Martin-Weber, owner/founder of The Leaky Boob states “Over 6 years of supporting families online in feeding their babies I have seen the tremendous need for community based support and I’m so grateful that Ameda, trustworthy within the breastfeeding world, is rising to the challenge with The Village in the global town hall that is the internet. There’s no such thing as too much support, not when so many aren’t yet meeting their breastfeeding goals."
For 75 years, Ameda is committed to healthy beginnings for moms and babies. Centered on mom’s unique journey, Ameda wants every mom and baby to have the best possible start in life. That is why we believe in breast milk for all. Through products that fit seamlessly with mom’s life, we support her with kind, steady guidance, – in the hospital, at home, at work, or wherever she might be. Our roots are in the hospital, and through a lifetime of conversations, research, and experience, Ameda strives to provide healthcare professionals with the products, tools, and information they need to better serve mom and baby.