Global Coconut Water Market to Grow at a CAGR of 26.75%, 2016-2020 with Growing Popularity of Coconut Water in Foodservice Chains - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Global Coconut Water Market 2016-2020" report to their offering.

The global coconut water market to grow at a CAGR of 26.75% during the period 2016-2020.

Global Coconut Water Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, the global coconut water market is witnessing many new product launches, which is benefiting the growth of the market. New product launches in the global coconut water market quintupled during 2008-2012. North America dominated the world market with more than 30% of new launches in 2011-2012, followed by Europe with 32%. In order to stay competitive in the market and to take advantage of the rising demand for coconut water, companies are coming up with innovative combinations such as iced tea and coffee.

Further, the report states that improper labeling and false claims by major vendors are challenges faced by the market. The false claims of super-hydration by certain top vendors is posing a serious challenge to the growth of the market. Continued sales with undeclared added sugars and other ingredients threaten consumer confidence and create confusion in their mind. For instance, Vita Coco positioned its products as super-hydrating, claiming that its products have almost 15 times more potassium content than a sports drink. These claims about super-hydration were found to be false and Vita Coco had to face lawsuits for false claims in 2012.

Key Vendors:

  • Coca-Cola
  • PepsiCo
  • Vita Coco

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Technological outlook for processing coconut water

Part 07: Market segmentation by product type

Part 08: Market segmentation by flavor type

Part 09: Geographical segmentation

Part 10: Market segmentation by distribution channel

Part 11: Key leading countries

Part 12: Market drivers

Part 13: Impact of drivers

Part 14: Market challenges

Part 15: Impact of drivers and challenges

Part 16: Market trends

Part 17: Competitor analysis

Part 18: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/gb2d87/global_coconut

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Fruit and Vegetables, Sport, Energy and Functional Drinks

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Fruit and Vegetables, Sport, Energy and Functional Drinks