The global coconut water market to grow at a CAGR of 26.75% during the period 2016-2020.
Global Coconut Water Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, the global coconut water market is witnessing many new product launches, which is benefiting the growth of the market. New product launches in the global coconut water market quintupled during 2008-2012. North America dominated the world market with more than 30% of new launches in 2011-2012, followed by Europe with 32%. In order to stay competitive in the market and to take advantage of the rising demand for coconut water, companies are coming up with innovative combinations such as iced tea and coffee.
Further, the report states that improper labeling and false claims by major vendors are challenges faced by the market. The false claims of super-hydration by certain top vendors is posing a serious challenge to the growth of the market. Continued sales with undeclared added sugars and other ingredients threaten consumer confidence and create confusion in their mind. For instance, Vita Coco positioned its products as super-hydrating, claiming that its products have almost 15 times more potassium content than a sports drink. These claims about super-hydration were found to be false and Vita Coco had to face lawsuits for false claims in 2012.
- Vita Coco
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Technological outlook for processing coconut water
Part 07: Market segmentation by product type
Part 08: Market segmentation by flavor type
Part 09: Geographical segmentation
Part 10: Market segmentation by distribution channel
Part 11: Key leading countries
Part 12: Market drivers
Part 13: Impact of drivers
Part 14: Market challenges
Part 15: Impact of drivers and challenges
Part 16: Market trends
Part 17: Competitor analysis
Part 18: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/gb2d87/global_coconut