RIO DE JANEIRO--(BUSINESS WIRE)--Defined by the western media as “the first city entirely rebuilt online,” ILOVERIO.COM is a socially responsible portal, aimed at improving the image of Rio de Janeiro and at facilitating tourism and cultural exchanges through meaningful and qualified information.
Famous around the world, Rio de Janeiro’s Carnival has been defined as the biggest party in the world - as 5 days and 5 nights of breath-taking parades and street parties involve millions of people and take over the city.
Held 40 days before Easter, Rio’s Carnival is a major national event which takes place in February or March every year, and is featured by news outlets worldwide.
Yet, according to ILOVERIO’s C.E.O. Riccardo Giovanni, the secret of the magic of Rio’s Carnival is not in the spectacular floats, the exuberant costumes, or the hundreds of thousands of people taking over the city marching with songs and “alegria” (happiness) – what truly makes Rio de Janeiro’s Carnival special and unique in the world is the joy and passion of Rio’s inhabitants, called “Cariocas.”
Mr. Giovanni emphasizes that Cariocas’ passion for the yearly event, reflected in their authentic smiles, their natural radiance, cultural diversity, enthusiasm and love of life in general, is nothing short than contagious, taking over any bystander and making him or her into an instant reveler.
On this link, ILOVERIO.COM documented one of Rio de Janeiro’s famous samba parades, capturing details of the costumes, the smiles, and the energy of what is a must-see celebration.
Hundreds of up-close and personal photographs, portray some of the energy and emotions and give an immersive glimpse into one aspect of an unforgettable night where everyone is invited – even to dress in a costume and parade alongside thousands of Cariocas in the famous “Sambodromo,” a special stadium built specifically to host the Carnival parades.
ILOVERIO.COM has garnered the official institutional support of over 40 Brazilian entities at the Municipal, State and Federal levels, such as the State Secretariat of Tourism, the Municipal Secretariat of Culture, and the State Secretariat for the Environment, making the portal an institutionally-backed, but completely independent sustainable platform.