TV Broadcasters in the New OTT Environment: Overview of Major Television Players & Their Positioning Strategy for Over-the-Top - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "TV Broadcasters in the New OTT Environment" report to their offering.

Using examples from North America, the United Kingdom, Germany and France, this report looks at major television players, public and private, free and pay, and their positioning strategy for Over-the-Top.

We first try to understand what in the sector as a whole is motivating these traditional TV players to develop OTT strategies in parallel, in addition, as an extension, or even sometimes in competition with their linear TV offerings.

The report then details the OTT services developed by the major audiovisual groups of the four markets studied, and seeks to identify how these services fit into each company's overall approach, and how the competitive environment has influenced these strategies.

Finally, it analyses the strategic OTT positionings of these groups and defines a typology for the different approaches.

Slideshow contents

Audiovisual market developments

- Changing consumption trends

- Changing equipment trends

- Changing audiovisual revenue trends

- Competition growth

TV broadcasters and their OTT initiatives

- United Kingdom

- France

- Germany

- United States

Analysis of the strategic OTT positioning adopted by traditional TV players

- Steady migration to OTT but with different approaches

- Strategic positioning of major television groups

Key Topics Covered:

1. Executive Summary

2. Methodology & definitions

3. Audiovisual market developments

4. TV broadcasters and their OTT initiatives

5. Analysis of the strategic OTT positioning adopted by traditional TV players

Companies Mentioned

- 21st Century Fox

- ABC

- Amazon Prime Video

- ARD-ZDF

- BBC

- Canal+

- CBS

- ESPN

- France Télévisions

- HBO

- Hulu

- ITV

- M6

- NBCUniversal

- Netflix

- Now TV

- ProSiebenSat.1 Media

- Showtime

- Sky Deutschland

- Sky UK

- TF1

- YouTube

For more information about this report visit http://www.researchandmarkets.com/research/4g2r3j/tv_broadcasters

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Broadcast

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Broadcast