NEW YORK--(BUSINESS WIRE)--George Blue, who built the Fox Digital Entertainment sales staff from the ground up during his 15-year tenure with the company, has joined BrightLine as chief revenue officer (CRO). In this newly created position, Blue will be responsible for growing strategic partnerships with agency holding groups, their client partners and media companies across the advanced TV ecosystem.
BrightLine is the market leader for advanced TV, which represents a golden age in TV advertising that the company calls tvtopia™.
Blue joined Fox Broadcasting in 2000 as an account executive for network primetime linear sales. At Fox Digital Media from 2005-2015, he oversaw all sales, pricing and planning of Fox-controlled websites, mobile applications, OTT devices and all social extensions. He was Fox Sales' lead for the Hulu launch team and continued to represent inventory across the Fox footprint on Hulu.
Jacqueline Corbelli, BrightLine’s co-founder and CEO, said, "George Blue has compiled an enviable track record in monetization of cross-screen video. Most notably, he launched, and continued to grow the value proposition of digital video for Fox Digital Media and most recently led the charge of advertiser supported revenue generation for programming specific to OTT while with TV4 Entertainment. He is a great addition to our team as our company leads the way into the tvtopia era of television."
Blue said, "BrightLine is proving to marketers that they should be moving their investment back into TV. We are providing the capabilities, targeting and metrics to allow brands the ability to maximize impact across the greatest screen of all and for media partners to once again own the living room experience."
Before joining Fox, Blue served as account executive, network sports linear sales for NBCUniversal and as a media buyer, network primetime for GM Mediaworks.
Most recently, Blue was president, client partnerships and advertising sales at TV4 Entertainment.
BrightLine’s InCAST™ platform offers marketers the ability to turn ads into dynamic and immersive brand experiences on connected TVs. The product suite allows viewers to engage with personalized ads on a TV that matches the way they engage with content on desktop or mobile devices. BrightLine already has deployed these advanced TV ad formats on major networks and channels, including Hulu, A+E Networks, CBS and many others.
BrightLine’s solutions turn TV ads into an opportunity for viewers to engage with brands. This can include personalized promotions, local movie show times and additional video content, as well as providing store locators and links to purchase promoted items.
BrightLine is the market leader for advanced TV advertising, powering Fortune 100 companies with the industry’s most engaging and scalable interactive TV solutions in the age of streaming. BrightLine creates, delivers and measures dynamic ads across the entire advanced TV landscape. This is a world in which brands can deliver the messages they want to whom they want and when they want, and viewers can watch what they want, when they want. BrightLine refers to this as tvtopia™, the golden age of TV advertising.
Founded over a decade ago, BrightLine was the first company to pioneer interactive television solutions for brands. Today BrightLine offers InCAST™, the industry’s most powerful advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of connected TV and Smart TV advertising opportunities. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations, including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft Xbox and Sony PlayStation, as well as leading ad networks and Demand-Side-Platforms (DSPs). Learn more about BrightLine at www.brightline.tv and follow BrightLine on Twitter @BrightLine_TV.