The Dairy Queen® System Elevates to Sweet and Smoky Wing Joint Status With Introduction of Honey BBQ Glazed Chicken Strip Basket

The new sweet and smoky Honey BBQ Glazed Chicken Strip Basket. (Photo: Business Wire)

MINNEAPOLIS--()--In a twist to the traditional chicken strip basket, the Dairy Queen® system today announced the introduction of a new sweet and smoky Honey BBQ Glazed Chicken Strip Basket.

“Our chicken strips are not ordinary,” said Barry Westrum, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “We hear over and over that we have the best chicken strips anywhere. Now we’ve added this incredible new flavor profile that is sure to be a huge hit with our fans. Nothing we do is ordinary.”

Quality is at the core of all new food innovations coming from the DQ® kitchen. The chicken strips are made with succulent all-tenderloin 100 percent white meat chicken tossed in a honey BBQ glaze for a sweet and smoky flavor punch. They are served in a basket with Texas toast, crispy fries, ranch dipping sauce and a wet napkin.

“The inspiration for our new Honey BBQ Glazed Chicken Strips is actually dads,” adds Westrum. “We are solving that lifestyle challenge for dads. He used to commit to an afternoon with his friends watching games at their favorite wing joint. Now he can bring the entire family to DQ and for an even better wing flavor without the wing joint commitment.”

The launch of the Honey BBQ Glazed Chicken Strip Basket is supported by national advertising. The dad in the 15 and 30 second spots reminisces about going to sports bars for honey BBQ chicken, but now that he’s in “the dad game,” he goes to DQ for the new Honey BBQ Glazed Chicken Strip Basket, taking his toddler along with him. He gazes down at the toddler adding, “I like this dad thing!”

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 10.7 million fans and become a fan at facebook.com/dairyqueen.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.

Contacts

Pierson Grant Public Relations
Kimberly Rodriguez, 954-776-1999 ext. 257
krodriguez@piersongrant.com

Release Summary

In a twist to the traditional chicken strip basket, the Dairy Queen® system today announced the introduction of a new sweet and smoky Honey BBQ Glazed Chicken Strip Basket.

Contacts

Pierson Grant Public Relations
Kimberly Rodriguez, 954-776-1999 ext. 257
krodriguez@piersongrant.com