DURHAM, N.C.--(BUSINESS WIRE)--Windsor Circle, the leader in predictive analytics and retention marketing, today announced the launch of its Predictive Customer Value (PCV) Module. The PCV Module forecasts individual customer’s future purchase behavior, allowing retailers to shift their marketing campaigns from reactive messaging to proactive outreach.
The PCV Module offers predictive customer attributes for a rolling 12-months, such as Predicted Churn Probability, Predicted Future Spend, Predicted Next Order Date, and more. These customer specific values are updated on a daily basis.
“Historically, our predictive capabilities have been based on past behavior to inform predictive recommendations,” said Don Sedota, Windsor Circle VP of Product. “With the PCV Module, we are able to create a forecast of each individual customer’s purchase behavior for the next 12 months. By marrying past purchase behavior and predicted customer attributes, retailers can draw a more holistic profile of their customers and create tailored campaigns across multiple channels.”
The PCV Module is available within the Windsor Circle platform to easily segment customers and has been integrated into Windsor Circle’s campaign automators for more sophisticated and targeted email. It can also be exported as a report and used to power more intelligent marketing campaigns across multiple channels, allowing retailers to go beyond email. These omnichannel marketing efforts include platforms such as display advertising and retargeting, product listing ads, paid search, social media advertising, and direct mail and sales calls lists.
With this latest product innovation, Windsor Circle is working to make eCommerce marketing smarter and more actionable on multiple channels. To learn more about the PCV module, please contact firstname.lastname@example.org.
About Windsor Circle
Windsor Circle’s Predictive Marketing platform helps retailers grow repeat sales by putting the right message in front of their customer at the right time.
Our clients see an average of 10% lift in repeat sales, which, for the average eCommerce retailer, translates into a 40% lift in gross profit after 12 months.
Our platform models customer behavior to determine the key triggers for driving repeat sales. Using these insights, our platform automates 1:1 messaging and optimizes email cadence through our client’s preferred activation platform or ESP.
Windsor Circle is integrated with 17+ eCommerce platforms and 19 email service providers. Our ability to ingest data and activate email through direct integration ensures faster setup, higher data integrity, and measurability.