Global Programmatic Advertising Display Market - Analysis, Technologies & Forecasts to 2021 - Growth in Video RTB - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Global Programmatic Advertising Display Market 2017-2021" report to their offering.

The report forecasts the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, one of the major drivers for this market is growth in video RTB. The global video advertising market has moved from traditional TV to newer platforms such as online and mobile devices for video consumption. This has made it possible for brands to connect with their audience on a more personal level. Programmatic video advertising is an effective way to connect with consumers.

Key vendors:

  • AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by display type

Part 07: Market segmentation by ad format

Part 08: Market segmentation by auction type

Part 09: Buying criteria

Part 10: Geographical segmentation

Part 11: Key leading countries

Part 12: Market drivers

Part 13: Impact of drivers

Part 14: Market challenges

Part 15: Impact of drivers and challenges

Part 16: Market trends

Part 17: Vendor landscape

Part 18: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/klr2rb/global

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Hardware, Online Advertising, Tablet and Mobile Device Hardware

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Hardware, Online Advertising, Tablet and Mobile Device Hardware