72andSunny Opens Purpose-Driven Creator Collective, Sundae

New company pairs brands and makers with shared values

LOS ANGELES--()--72andSunny announced the launch of Sundae, a purpose-driven creator network made for creators, by creators.

Through its online platform, Sundae gathers creative people around the globe who represent different values, perspectives and interests. Unlike other influencer networks, Sundae creators share a passion for making and have built a highly-engaged fan base through honoring and celebrating their craft, including photographers, GIF artists, choreographers, DJs, chefs, mixologists, writers, stylists, filmmakers, illustrators and coders. In creating a diverse community around shared passions and ideas, Sundae provides emerging creators an opportunity to meet and collaborate with peers, while working on projects for brands and causes they care about. Sundae creator membership is free, and non-exclusive, offering members compensation and rewards for creating and posting their work to their owned social channels in collaboration with like-minded brands.

Sundae fosters a global talent pool, guiding the creative process with a strategic rigor inspired from 72andSunny’s own approach, to create content that builds brand equity and delivers business results. “Sundae combines the strategic, brand-building orientation inherent to 72andSunny, with the jet fuel of social media and internet creators,” said Matt Jarvis, Chief Strategy Officer at 72andSunny. “We couldn’t find anything on the market like it, so we built our own company to do just that.”

By its design, Sundae takes a borderless approach to collaboration,” said 72andSunny CEO and Founder John Boiler. “There are inspiring makers and creators all over the world, and Sundae is a place where people can come together to make an impact in culture by lending their craft to an idea, mission or a cause they care about.”

As the first global creative agency to build a creator network, 72andSunny took inspiration for Sundae’s name through its mixture of brands, creators, and purpose – the three “scoops” when strategically combined create authentic influencer content with built-in reach. While Sundae was created by 72andSunny and product innovation and technology partner Slalom, it operates as its own company, open to both existing and potential partners of the creative agency. To learn more about joining Sundae, its community or its services, contact Ben Bittman at benjamin.bittman@sundaecollective.com.

For More Information: Katie Kempner / 305-467-6338 / contact@sundaecollective.com

About Sundae

Sundae is the first creator network from a world-class creative agency that is made for creators, by creators. The network unites people with brands through purposes they care about to create positive impact in the world. As a global collective, Sundae’s brands and emerging creators have access to a broad range of multicultural audiences, subcultures, and geographies. Like a sundae, the company mixes the best ingredients to build a purpose-driven platform that empowers creators to use their talent to create for causes they care about with brands they stand behind. For more information, visit sundaecollective.com.

About 72andSunny

72andSunny creates cultural impact on behalf of brands. The company is a two-time “Agency of the Year” winner for Advertising Age and Adweek and has been recognized as one of Fast Company’s Most Innovative Companies for two consecutive years in a row. With offices in Los Angeles, Amsterdam and New York, 72andSunny’s clients include Activision, adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, Ciroc, Comcast, Coors, Dropbox, ESPN, Instagram, Google, General Mills, Samsung, Seventh Generation, Smirnoff, Starbucks, Target, Tillamook, and truth. For more information, visit 72andSunny.com.

Contacts

Sundae
Katie Kempner, 305-467-6338
contact@sundaecollective.com

Contacts

Sundae
Katie Kempner, 305-467-6338
contact@sundaecollective.com