2015 Gallup Study of the U.S. Market for Vitamins and Other Dietary Supplements - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "2015 Gallup Study of the U.S. Market for Vitamins and Other Dietary Supplements" report to their offering.

The market for dietary supplements is shifting in directions favored by Millennial supplement users, with clean label supplements, sports nutrition supplements, gummies, vitamin packs and online shopping all posting gains this year. These innovations may explain why supplement use has held steady among 18-34 year olds over the past 3 years, while declining somewhat among older adults. For more insights, the recently released 2015 Gallup Study of the U.S. Market for Vitamins and Other Dietary Supplements is currently available for immediate purchase and delivery.

Topics examined in this comprehensive annual trend study:

- Supplement choices

- Clean labels and whole food supplements

- Brand usage

- Shopping habits

- Social media participation

- Changing attitudes

- New delivery forms

- Knowledge and motivations

- Information sources

- Physician recommendations

- Generational differences

- Market Segmentation Analysis (Phase II) that divides respondents into distinct groups, each with their own unique set of attitudes impacting their receptivity to vitamins and other dietary supplements.

For more information about this report visit http://www.researchandmarkets.com/research/vfms28/2015_gallup_study

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Vitamins and Dietary Supplements, Health Food and Sports Nutrition

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Vitamins and Dietary Supplements, Health Food and Sports Nutrition