INDIANAPOLIS--(BUSINESS WIRE)--Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has partnered with Lil Yachty, one of the most talked about artists right now and Grammy nominee, for an exclusive digital experience that celebrates the release of the Adidas Tubular Shadow, available online and in select stores nationwide.
“The Tubular Shadow has made big waves in the sneaker community, much like Lil Yachty continues to do in the hip hop community,” said Paul Diehl, senior director of content, social and consumer trends at Finish Line. “This partnership makes perfect sense for our target customer who values authentic style and trend-setting artists. We are excited to bring them this product and content across all our social platforms.”
This new version of the Adidas Tubular pushes the boundaries of style with a light and breathable fabric, rope laces and a low cut design. The simplicity of the shoe makes it more of an everyday staple, allowing incorporation into both fashion-forward and street culture styles.
“My life – and my style – revolve around music,” said Lil Yachty. “I express myself through my music, and it’s also important to express who I am with the clothes I wear, especially sneakers with comfort and colorways like the Tubular Shadow.”
As part of the behind the scenes partnership, Finish Line followed Lil Yachty around his home and in the studio, where he recorded his upcoming debut album. Lil Yachty, who sports the sneakers in the footage, will share the content alongside Finish Line on his social media channels.
“Finish Line is a quality partner and understands the hip hop industry and its audience,” said Coach K, Lil Yachty’s manager. “They have captured Lil Yachty’s essence including his unique style. They showcase why he is relevant to Finish Line customers through their digital brand storytelling.”
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 980 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.
Finish Line also operates JackRabbit (previously referred to by the company as Running Specialty Group), which includes 66 specialty running stores in 17 states and the District of Columbia under the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders and Indiana Running Company banners. More information is available at www.jackrabbit.com or www.boulderrunningcompany.com. Follow the latest about the brand on Twitter at Twitter.com/JackRabbit or Instagram via @JackRabbitNYC.
This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.
All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macroeconomic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems; and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.