The study covers the present scenario and growth prospects of the global organic sanitary napkins market for 2016-2020. The report also lists organic pantyliners and organic menstrual pads as the two major product segments, of which the menstrual pads segment accounted for over 78% of the market share in 2015.
According to Amber Chourasia, a lead analyst at Technavio for health and wellness research, “Organic sanitary napkins have the advantage of being free of chemicals and additives and allow protection from itching, rashes, cervical cancer, and toxic shock syndrome.”
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Technavio analysts highlight the following three drivers that are contributing to the growth of the global organic sanitary napkins market:
- Negative effect of sanitary napkins
- Emergence of e-commerce
- Rise in awareness
Negative effect of sanitary napkins
The usage of sanitary napkins has its downfalls. Certain sanitary napkins available in the market contain harmful chemicals such as dioxin and rayon, which are injurious to a woman’s health. The sanitary napkins are bleached with these chemicals to make them look clean and pure but the most damaging side effect of sanitary napkins is that this bleaching agent is toxic to the immune and reproductive system.
A typical woman may have as many as 400 periods in her lifetime. The body is at its weakest during the menstruation cycle, and failure to take appropriate protection during periods may result in ill health. Certain napkins contain cellulose gel and not cotton, which may cause infection. This gel in napkins may also cause cervical cancer.
Emergence of e-commerce
The emergence of e-commerce allows customers to browse and order from a range of products and it also makes the shopping experience easier. E-commerce also helps in brand retention and visibility. Moreover, with the increasing penetration of e-commerce vendors can reach new potential customers and increase the customer base for these products.
The growing popularity of online shopping and the consumer’s trust in internet sales, along with faster shipping services has led to higher penetration of organic sanitary products in the market.
Rise in awareness
Governments across the globe have increased spending on education campaigns, awareness programs, and product and technology innovations related to health and hygiene. The rise in health and hygiene awareness among the rural population as well as working professionals has had a significant impact on their lives.
Initiatives such as The Great WASH Yatra by the Water Supply and Sanitation Collaborative Council (WSSCC) in various countries educate women about hygiene and convince them to replace the use of cloth menstrual pads with sanitary napkins. This has had a noteworthy influence on the demand for numerous feminine hygiene products, especially in emerging countries. Many seminars and campaigns have also been conducted in schools and colleges worldwide regarding the safety procedures concerning the use and disposal of feminine hygiene products.
“The US has emerged as the biggest market for organic sanitary napkins, with the age group between 18-40 years being the largest contributor to the organic sanitary napkins market,” says Amber.
Browse Related Reports:
- Global Sanitary Napkin Market 2016-2020
- Global Menstrual Cup Market 2016-2020
- Global Feminine Hygiene Products Market 2015-2019
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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