Global Media Planning and Buying Market - Procurement Market Intelligence Report 2017-2021 - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Global Media Planning and Buying Market - Procurement Market Intelligence Report 2017-2021" report to their offering.

The procurement specialist forecast the media planning and media buying market to grow at a CAGR of 4.7% during the period 2017-2021.

Media buying and planning services involve strategizing, negotiating, and procuring time and advertising space on various media channels such as televisions, radios, newspapers, magazines, and the internet. The aim of the advertisers (buyers) is to reach the target audience in the most economical and efficient manner to maximize ROI. The media buying process consists of two sub-functions - media planning and media buying.

The report, Media Planning and Media Buying Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

The demand for media buying services is expected to increase further due to the following reasons. There has been a significant growth in media buying as marketers want to improve their marketing performance; handle data, channel fragmentation, and multi-cultural base.

Key suppliers:

  • Starcom Mediavest
  • OMD
  • Zenith Optimedia
  • MINDSHARE
  • CARAT

Key Topics Covered:

Part 1: SUMMARY

Part 2: CATEGORY AT A GLANCE

Part 3: MARKET INSIGHTS

Part 4: SUPPLY MARKET INSIGHTS

Part 5: PRICING INSIGHTS

Part 6: CATEGORY ESSENTIALS

Part 7: TOP FIVE SUPPLIERS

Part 8: APPENDIX

For more information about this report visit http://www.researchandmarkets.com/research/crdpgb/global_media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Media and Entertainment

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Media and Entertainment