DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "China Cards and Payments Market - Size, Share, Development, Growth and Forecast to 2020" report to their offering.
The card payments market in China grew at a healthy pace during the period 2012-2014, both in terms of volume and value. Some of the factors fueling the growth are payment infrastructure modernization, growing number of cards in circulation and the benefits offered to debit card and credit card holders by the card issuers. In terms of number of transactions, the total card market is expected to grow at a CAGR of 10.5% over the period 2015-2020.
The card issuers in the country have implemented different marketing strategies to encourage consumers to increase card payments rather than paying in cash. Common strategies deployed by banks are product discounts and reward points. The banks target various customer segments to offer card products such as retail and corporate clients and specific customer segments. Within credit card category, the banks target corporate customers and frequent travelers. In debit card category, the banks target public transport users, regular account holders, and frequent shoppers. Whereas in the charge card segment, the banks target high net-worth individuals and corporate customers.
Key players in the China cards and payments market:
- Agricultural Bank of China
- Industrial and Commercial Bank of China
- Bank of China
- China Construction bank
- Bank of Communication
Key Topics Covered:
4.Key Industry Drivers
5.Asia-Pacific Payment Card Penetration
8.Payment Card Market Analysis
9.Debit Card Market Analysis
10.Credit Card Market Analysis
11.Charge Card Market Analysis
12.Prepaid Card Market Analysis
13.Card Market By Customer Segments
For more information about this report visit http://www.researchandmarkets.com/research/kl95n4/china_cards_and