BOSTON--(BUSINESS WIRE)--SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today that it was included in Forrester Research’s November 2016 report for B2C marketing professionals, Vendor Landscape: Mobile Engagement Automation Solutions. Forrester estimates that customers experience at least 28 billion mobile moments each day the U.S. alone. With that in mind, Forrester says that marketers need to improve their mobile moments strategy, and that mobile engagement platforms automate the identification of mobile moments and message delivery to keep pace with consumer expectations.
According to Forrester: “Mobile engagement automation solutions that can crunch context and customer information in real time to allow you to engage customers proactively in their mobile moments will be a competitive advantage for you. As marketers climb the mobile maturity ladder, these vendors can help scale cross-functional collaboration and execution, and they’ll need to depend on what they learn to keep pace with consumer expectations.”
“Consumers today expect the seamless and personalized experiences that technology has promised to them, but delivering on those expectations in real time and at scale has been a challenge for enterprises,” said Lars Albright, co-founder and CEO of SessionM. “Mobile engagement and automation is solving that problem, and we’re glad that SessionM has been recognized by Forrester among vendors in the emerging MEA ecosystem.”
Forrester also predicts that mobile moments will extend beyond mobile phones in the next five years, and proactively appear in context instead of being actively “pulled” by consumers.
Having recently acquired LoyalTree, a provider of integrated point-of-sale (POS) marketing software for retail brands, SessionM has already begun delivering on that vision. The acquisition streamlines integration with point-of-sale systems, and creates bidirectional campaign analysis capabilities that will help brands build more accurate and relevant customer profiles based on past purchasing behavior.
The full Forrester report is available for download here.
SessionM is the next-generation engagement and loyalty platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and profile management capabilities to drive personalized consumer relationships through the mobile device and across channels. The company is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.