NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Orange Label received a Gold Award for its Kahoots Feed and Pet radio commercials at the 2016 MarCom Awards. Held by the Association of Marketing and Communication Professionals, which is comprised of experts who specialize in the creation of print, visual and audio marketing materials, the MarCom Awards offer distinctions in Print Media, Strategic Communications, Digital Media and Audio/Video.
Each year, judges from the Association of Marketing and Communication Professionals review approximately 6,000 entries, scoring them on quality, creativity and resourcefulness. Recognizing work from around the world, the MarCom Awards welcome a breadth of submissions from corporate marketing and communications departments, advertising agencies, PR firms and beyond.
In keeping with Honesty, Quality and Knowledge, just a few of Kahoots’ core values, Orange Label’s radio campaign focused on providing an authentic look at the brand with customer testimonials. Each radio commercial in the series communicates the value of Kahoots products and their staff of fun and friendly Kahooligans from the unscripted perspective of real customers.
“Orange Label started working with Kahoots in 2014 and since then, Kahoots has experienced growth in sales and market share. Part of the success formula involves producing creative messaging that embodies Kahoots’ brand and core values, which emotionally resonates with customers. Receiving this award is validation of Kahoots’ strategy to continue generating relatable, authentic and impactful messaging,” said Account Executive Janell Rowland.
To learn more about Orange Label’s capabilities and samples of work, visit www.orangelabeladvertising.com.
ABOUT KAHOOTS FEED AND PET
Founded in 1987, Kahoots Feed and Pet now operates 15 pet stores and 6 feed and pet stores across Southern California. Offering high quality Kahoots brand products alongside beloved national brands, Kahoots Feed and Pet is a one-stop shop for pet and animal care. From dogs and cats to horses and chickens, Kahoots Feed and Pet offers the highest quality products at everyday low prices for a variety of pets and animals. For more information about Kahoots Feed and Pet, visit kahootsfeedandpet.com.
ABOUT ORANGE LABEL
As a full-service strategic marketing agency, Orange Label provides support for all clients by focusing on brand, strategy, design, and media. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties, including B2B, Healthcare, Education and Retail. Key current clients include Chapman University, Greenwell Farms and Kahoots Feed and Pet Stores. The agency principals are Wes Phillips, Rochelle Reiter and Debbie Nagel. Key Orange Label differentiators include its ‘Orange Exploration™’ fact-finding approach, powerful ‘View from the Field™’ research technique and ‘The Juice,’ a different-and-better client branding method. For more information about Orange Label, visit www.orangelabeladvertising.com.