NEW YORK & PITTSFORD, N.Y.--(BUSINESS WIRE)--Blippar and GateHouse Media announce today their collaboration to use augmented reality in an exclusive editorial section commemorating the 75th anniversary of Pearl Harbor.
Using Blippar’s app technology, readers of “Remembering a Day of Infamy” will be able to access digital content from print pages via their smart devices. For example, in a story on Christmas 1941, readers can open the free Blippar app, point their mobile device at a page about President Roosevelt’s speech to the nation, and video of the speech will begin to play on their device.
“We’re thrilled to work with Blippar to bring augmented reality to our commemorative Pearl Harbor editorial section,” said Alain Begun, GateHouse Media’s Vice President of Marketing. “The ability to present audio and video content from 75 years ago, playable right from the newspaper page, adds incredible value for our readers. And for our younger audience, who may never have seen or heard the footage, it’s especially valuable. We plan to do even more with AR in the future.”
“We’re proud to help commemorate Pearl Harbor’s anniversary by bringing the pages to life with videos and audio,” said Alana Kalin, Blippar Senior Brand Partner. “81% of Americans prefer reading news on a printed page vs. a digital screen. This partnership brings the benefits of digital to the printed page. We’re excited about the potential; it’s changing the way we read newspapers.”
“Remembering a Day of Infamy” will publish in December in more than 60 GateHouse Media newspapers across the U.S., and a digital version of the content is accessible via all of GateHouse Media’s daily and weekly newspaper websites.
Blippar is a leading technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, BlipparTM, is the leading augmented reality and visual search app. Utilizing proprietary, best-in-class technology, the Blippar app enables users to instantaneously discover more about the world around them. Using the Blippar app, people can blipp ("scan") objects they’re curious about and unlock useful and entertaining content. Since launching in the UK in 2011, Blippar has expanded rapidly, partnering with some of the biggest and most exciting media owners and brands in the world -- including Nestlé, Condé Nast, TIME Inc., Procter & Gamble, Kraft, Heinz, PepsiCo, Coca-Cola, Anheuser Busch, and Jaguar. Blippar Inc. also includes Blippar Lab, the company’s innovation and R&D unit as well as Blippar Education, which focuses on the educational sector. In May 2015, Blippar was named to the CNBC Disruptor 50 list. To learn more, visit blippar.com.
About GateHouse Media, LLC
GateHouse Media, LLC, headquartered in Pittsford, New York, is a wholly owned subsidiary of New Media Investment Group Inc., which is focused primarily on investing in a high quality, diversified portfolio of local media assets and on growing existing advertising and digital marketing businesses. GateHouse Media is one of the largest publishers of locally based print and online media in the United States as measured by its 121 daily publications. As of September 25, 2016, the Company operates in over 525 markets across 36 states. GateHouse Media’s portfolio of products, as of September 25, 2016, includes over 600 business and community publications and over 525 websites, serves more than 200,000 business advertising accounts, and reaches 20 million people on a weekly basis. For more information regarding GateHouse Media, please visit www.gatehousemedia.com.