WHITBY, Ontario--(BUSINESS WIRE)--360insights, the originator of the Channel Success Platform™, the first truly integrated, cloud-based software-as-a-service platform to enable global brands to optimize their partner marketing and consumer incentive spend, today announced the addition of major enhancements to its sales incentives – or SPIFF – module.
Designed around the principle that sales incentives are more than just cash payouts – they are a brand’s connection to the sales channel. The newly upgraded Channel Success Platform™ SPIFF module is a robust software tool that enables brand managers to quickly and easily reward indirect sales channel personnel with timely incentives, arm them with improved product knowledge, and benefit from an automated insights feedback loop to optimize future programs.
“The traditional method of raising sales percentage payouts on SPIFFs can only go so far,” says 360insights’ Chief Technology Officer Tim Rochon.
“Successful sales incentive programs,” Rochon adds, “offer salespeople appropriate rewards and a comprehensive experience, giving them the motivation they need to learn more about the brand and the products and, in turn, make them more likely to actively sell those products with greater confidence. The very best incentive programs are the ones that are supported by processes that make the salespeople’s lives as simple as possible.”
Rochon explains that the 360insights SPIFF module delivers channel sales and marketing teams a competitive advantage to influence brand and product preference. It delivers the capability to explore and discover specific trends in sales data that can be used to drive channel sales behavior. “These fundamental sales incentive pillars will result in a wealth of information that can be leveraged to effectively design future programs and drive growth in the indirect channel,” Rochon says.
The Channel Success Platform™ SPIFF module includes a validation engine that drastically reduces the risk of brands wasting money paying out claims that are invalid, duplicated or fraudulent. This helps assure brands that their sales incentive spend is targeted at supporting business goals and is being paid out to real people who support their brand on the retail floor.
360insights.com is the originator of the Channel Success Platform™, the first truly integrated software-as-a-service platform enabling brands to optimize their partner marketing and consumer incentives spend. Based in Whitby, Ontario, the company serves over 100 of the world’s top brands and has expanded to have operations around the USA and UK. In the past year, 360insights has raised over $40 million in private investment capital to accelerate the global growth and adoption of it’s Channel Success Platform™ and also won a succession of awards for growth, most notably a Deloitte Fast 500™ for being one of the fastest growing technology companies in North America. With a company culture built around the simple concept of happiness, the company was awarded Employer of the Year honors in the Toronto Region Board of Trade’s 2016 Business Excellence Awards and has been recognized multiple times as one of Canada’s Best Small to Medium Employers.
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